| Record ID | marc_loc_2016/BooksAll.2016.part01.utf8:54711044:831 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part01.utf8:54711044:831?format=raw |
LEADER: 00831cam a22002534a 4500
001 00107149
003 DLC
005 20010323094306.0
008 000725s2001 txua b 001 0 eng
010 $a 00107149
020 $a0030321212
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHF5415.1$b.T66 2001
082 00 $a658.8/342$221
100 1 $aTom, Gail.
245 10 $aUnderstanding consumer behavior :$bmarketing lessons learned from understanding the consumer experience /$cGail Tom.
260 $aFort Worth :$bHarcourt College Publishers,$cc2001.
300 $axxi, 121 p. :$bill. ;$c24 cm.
440 0 $aHarcourt series in marketing
504 $aIncludes bibliographical references (p. 111-113) and index.
650 0 $aMarketing$zUnited States.
650 0 $aConsumer behavior$zUnited States.