Record ID | marc_loc_2016/BooksAll.2016.part01.utf8:4372604:996 |
Source | Library of Congress |
Download Link | /show-records/marc_loc_2016/BooksAll.2016.part01.utf8:4372604:996?format=raw |
LEADER: 00996cam a2200289 a 4500
001 00011070
003 DLC
005 20111129080316.0
008 000821s2001 caua b 001 0 eng
010 $a 00011070
020 $a0761922059 (cloth)
020 $a0761922067 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aHM1226$b.P83 2000
082 00 $a659$221
245 00 $aPublic communication campaigns /$cRonald E. Rice, Charles K. Atkin, editors.
250 $a3rd ed.
260 $aThousand Oaks, Calif. :$bSage Publications,$cc2001.
300 $axi, 428 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aPublicity.
650 0 $aPublic relations.
650 0 $aAdvocacy advertising.
700 1 $aRice, Ronald E.
700 1 $aAtkin, Charles K.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0656/00011070-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0656/00011070-t.html