| Record ID | marc_loc_2016/BooksAll.2016.part01.utf8:17759523:773 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part01.utf8:17759523:773?format=raw |
LEADER: 00773cam a22002534a 4500
001 00032819
003 DLC
005 20010726155358.0
008 000424s2000 ctu b 001 0 eng
010 $a 00032819
020 $a1567203884 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.2$b.W284 2001
082 00 $a658.8$221
100 1 $aWalle, Alf H.
245 10 $aRethinking marketing :$bqualitative strategies and exotic visions /$cAlf H. Walle III.
260 $aWestport, Conn. :$bQuorum Books,$c2001.
300 $axiv, 211 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. [203]-204) and index.
650 0 $aMarketing research.
650 0 $aQualitative research.
650 0 $aMarketing.
650 0 $aStrategic planning.