| Record ID | marc_laurentian/openlibrary.mrc:695598544:1014 |
| Source | The Laurentian Library |
| Download Link | /show-records/marc_laurentian/openlibrary.mrc:695598544:1014?format=raw |
LEADER: 01014nam 2200277 a 4500
001 H01-0006709
007 t
008 060420t19941967xx 000 u fre d
020 $a0256082049
035 $a(Sirsi) a751052
040 $aCaOHCU$bfre
082 0 $a658.82 E
100 1 $aEngel, James F.
245 10 $aPromotional strategy :$bmanaging the marketing communications process /$cJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
250 $aEighth Edition
260 $aBoston :$bIrwin,$cc1994, c1967.
300 $axv, 624 p.
505 00 $tdes références bibliographiques et un index
650 6 $aMarketing
650 6 $aPublicité
650 6 $aMarketing$xGestion
700 1 $aWarshaw, Martin R.
700 1 $aDinnear, Thomas C.
949 $a658.82 E$wDEWEY$i31234000090595$p57.95$rY$tBOOKS$lHRST-PRET$mHEARST$o.STAFF. Times Mirror Professinal Publ.
596 $a5
999 $a658.82 E$wDEWEY$c1$i31234000090595$lHRST-PRET$mHEARST$p$57.95$rY$sY$tBOOKS$u9/6/2006$o.STAFF. Times Mirror Professinal Publ.