| Record ID | marc_ithaca_college/ic_marc.mrc:79539662:774 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:79539662:774?format=raw |
LEADER: 00774cam a22002538a 4500
001 127725
005 19931001173306.0
008 911119s1993 ilu 001 0 eng
010 $a 91044518 $o24953781
035 $9AAO-9113
040 $aDLC$cDLC$dIAI$dXIM
020 $a0844233633
050 00 $aHF5415.123$b.S38 1993
082 00 $a658.8/02$220
049 $aXIMM
100 1 $aSchultz, Don E.
245 10 $aIntegrated marketing communications /$cDon E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
260 $aLincolnwood, Ill. :$bNTC Business Books,$c1993.
263 $a9203
300 $axvii, 218 p. :$bill. ;$c24 cm.
500 $aIncludes index.
650 0 $aCommunication in marketing.
700 10 $aTannenbaum, Stanley I.
700 10 $aLauterborn, Robert F.