| Record ID | marc_ithaca_college/ic_marc.mrc:66350474:775 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:66350474:775?format=raw |
LEADER: 00775cam a2200217 a 4500
001 108247
005 19930125172407.0
008 911127s1992 nyua b 001 0 eng
010 $a 91045347 $o25009448
035 $9AAM-5395
040 $aDLC$cDLC$dXIM
020 $a0669246395 :$c$35.00
050 00 $aHF5821$b.J66 1992
082 00 $a659.1$220
049 $aXIMM
100 1 $aJones, John Philip.
245 10 $aHow much is enough? :$bgetting the most from your advertising dollar /$cJohn Philip Jones.
260 $aNew York :$bLexington Books ;$aToronto :$bMaxwell Macmillan Canada ;$aNew York :$bMaxwell Macmillan International,$cc1992.
300 $axvii, 382 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [347]-370) and index.
650 0 $aAdvertising.