| Record ID | marc_ithaca_college/ic_marc.mrc:42402613:1050 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:42402613:1050?format=raw |
LEADER: 01050cam a2200217I 4500
001 75850
008 751203s1958 nyud 000 0 eng
005 19910917172554.0
010 $a 58001288 $o01872424
035 $9AAJ-0230
040 $aDLC$cFQG$dm.c.$dXIM
050 0 $aHF6178$b.F7
082 $a659.112
049 $aXIMM
100 1 $aFrey, Albert Wesley,$d1898-
245 14 $aThe advertising industry;$bagency services, working relationships, compensation methods;$ca study, commissioned by the Association of National Advertisers, to provide a comprehensive and objective analysis of the services provided by modern advertising agencies, the working relationships among advertisers, agencies and advertising media, and of advertising agency compensation methods, by Albert W. Frey and Kenneth R. Davis.
260 $aNew York,$bAssociation of National Advertisers,$cc1958.
300 $a424 p.$bforms, tables.$c28 cm.
650 0 $aAdvertising agencies.
700 10 $aDavis, Kenneth Rexton,$d1921- ,$wdn.
710 20 $aAssociation of National Advertisers.