| Record ID | marc_ithaca_college/ic_marc.mrc:27169193:790 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:27169193:790?format=raw |
LEADER: 00790cam a2200253 a 4500
001 54722
008 810629s1981 ilua b 00010 eng
010 $a 81010892 $o07596980
035 $9AAG-5933
040 $aDLC$cDLC$dXIM
020 $a0872582981 (pbk.)
039 0 $a2$b3$c3$d3$e3
049 $aXIMM
050 1 $aRA965.5$b.M37
082 0 $a362.1/1/0688$219
100 1 $aMcMillan, Norman H.,$d1925-
245 10 $aMarketing your hospital :$ba strategy for survival /$cNorman H. McMillan.
260 0 $aChicago, Ill. :$bAmerican Hospital Association,$cc1981.
300 $aix, 117 p. :$bill. ;$c23 cm.
500 $a"AHA no. 136100."
504 $aBibliography: p. 115-117.
650 0 $aHospitals$xMarketing.
650 0 $aPublic relations$xHospitals.
650 0 $aMedical care$xMarketing.