| Record ID | marc_ithaca_college/ic_marc.mrc:24309539:703 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:24309539:703?format=raw |
LEADER: 00703cam a2200229 i 4500
001 50288
008 780329s1978 nyua b 00100 eng
010 $a 78006925 $o03843646
035 $9AAG-0970
040 $aDLC$cDLC$dm.c.$dXIM
020 $a0442302371
049 $aXIMM
050 0 $aHF5415.2$b.C62 1978
082 $a658.8/34
245 00 $aConsumer market research handbook /$ceditors, Robert M. Worcester, John Downham.
250 $a2d ed.
260 0 $aNew York :$bVan Nostrand Reinhold Co.,$cc1978.
300 $aviii, 739 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.
700 10 $aWorcester, Robert M.
700 10 $aDownham, John.