| Record ID | marc_ithaca_college/ic_marc.mrc:224615783:1181 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:224615783:1181?format=raw |
LEADER: 01181cam a22003134a 4500
001 449788
005 20080306122330.0
008 070705s2008 maua b 001 0 eng
010 $a 2007027501
035 $a153598416
040 $aDLC$cDLC$dBAKER$dBTCTA$dYDXCP$dC#P$dUKM
015 $aGBA790754$2bnb
016 7 $a014276261$2Uk
019 $a154669188$a181069087
020 $a0674026802
020 $a9780674026803
043 $aa-cc---
050 00 $aHF5813.C5$bW37 2008
049 $aXIMM
100 1 $aWang, Jing,$d1950
245 10 $aBrand new China :$badvertising, media, and commercial culture /$cJing Wang.
260 $aCambridge, Mass. :$bHarvard University Press,$c2008.
300 $axiii, 411 p. :$bill. ;$c22 cm.
504 $aIncludes bibliographical references (p. 357-392) and index.
505 0 $aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
650 0 $aAdvertising$zChina.
650 0 $aMarketing$zChina.
650 0 $aBrand name products$zChina.
994 $aC0$bXIM