| Record ID | marc_ithaca_college/ic_marc.mrc:220457291:1305 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:220457291:1305?format=raw |
LEADER: 01305cam a2200301 a 4500
001 404958
005 20070525110727.0
008 060629s2006 ctu b 001 0 eng
010 $a 2006021766
035 $a70230734
040 $aDLC$cDLC$dBAKER$dC#P$dYDXCP$dIXA$dBTCTA$dTWU
020 $a0275992829
020 $a9780275992828
029 1 $aYDXCP$b2436296
043 $an-us---
050 00 $aHF5415.33.U6$bM53 2006
049 $aXIMM
100 1 $aMichman, Ronald D.
245 14 $aThe affluent consumer :$bmarketing and selling the luxury lifestyle /$cRonald D. Michman and Edward M. Mazze.
260 $aWestport, Conn. :$bPraeger Publishers,$c2006.
300 $ax, 194 p. ;$c25 cm.
504 $aIncludes bibliographical references (p. [175]-185) and index.
505 0 $aWealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
650 0 $aAffluent consumers$zUnited States.
650 0 $aLuxuries$zUnited States$xMarketing.
650 0 $aTarget marketing$zUnited States.
700 1 $aMazze, Edward M.
994 $aC0$bXIM