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MARC Record from Ithaca College Library

Record ID marc_ithaca_college/ic_marc.mrc:216942814:1287
Source Ithaca College Library
Download Link /show-records/marc_ithaca_college/ic_marc.mrc:216942814:1287?format=raw

LEADER: 01287cam a22003254a 4500
001 394058
005 20061115113242.0
008 031021s2004 mdu b 001 0 eng
010 $a 2003023221
035 $a53307708
040 $aDLC$cDLC$dYDX$dBAKER$dNLGGC
020 $a0742529738
020 $a074252972X
042 $apcc
050 00 $aHN18$b.M3835 2004
049 $aXIMM
100 1 $aMcHale, John P.,$d1966-
245 10 $aCommunicating for change :$bstrategies of social and political advocates /$cJohn P. McHale.
260 $aLanham, MD :$bRowman & Littlefield Publishers,$cc2004.
300 $ax, 251 p. ;$c23 cm.
440 0 $aCommunication, media, and politics
504 $aIncludes bibliographical references (p. 241-245) and index.
505 0 $aIntroduction : the importance of activist media use -- Face-to-face interaction -- Talking on the telephone -- Meeting in small groups -- Communicating at events -- Using paper -- Disseminating messages through mass media -- Connecting through computers -- Conclusion.
650 0 $aCommunication in social action.
650 0 $aCommunication in politics.
650 0 $aSocial movements.
650 0 $aSocial advocacy.
650 0 $aPolitical activists.
650 0 $aMass media and public opinion.
994 $aC0$bXIM