| Record ID | marc_ithaca_college/ic_marc.mrc:213362807:1544 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:213362807:1544?format=raw |
LEADER: 01544cam a2200301Ia 4500
001 385537
005 20060406125056.0
008 021202s2003 nyuaf b 001 0 eng d
010 $a 2003270744
035 $a51100261
040 $aQDK$cQDK$dNJB$dDLC$dOCLCQ
020 $a1579581722
092 $a659.103$bADV
090 $aHF5803$b.A38 2003
049 $aXIMM
245 04 $aThe Advertising age encyclopedia of advertising /$ceditors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.
246 30 $aEncyclopedia of advertising
260 $aNew York :$bFitzroy Dearborn,$c2003.
300 $a3 v. (xxiii, 1873 p., [72] p. of plates) :$bill. ;$c29 cm.
504 $aIncludes bibliographical references and index.
505 0 $av. 1. A-E -- v. 2. F-O -- v. 3. P-Z.
520 1 $a"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.
650 0 $aAdvertising$vEncyclopedias.
700 1 $aMcDonough, John.
700 1 $aEgolf, Karen.
710 2 $aMuseum of Broadcast Communications.
730 0 $aAdvertising age.
994 $aC0$bXIM