MARC Record from Ithaca College Library

LEADER: 02140pam a22003614a 4500
001 384568
005 20060328121233.0
008 030203s2002 nyua b 001 0 eng
010 $a 2003002282
035 $a51586931
040 $aDLC$cDLC$dBAKER
020 $a0789021595
020 $a0789021587
042 $apcc
043 $ae-uk---$ae-xv---$an-us---
050 00 $aJA85.2.U6$bC65 2002
049 $aXIMM
245 00 $aCommunication of politics :$bcross-cultural theory building in the practice of public relations and political marketing /$cBruce I. Newman, Dejan Verčič, editors.
260 $aNew York :$bHaworth Political Press,$cc2002.
300 $a184 p. :$bill. ;$c23 cm.
500 $a"Co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002."
504 $aIncludes bibliographical references and index.
505 0 $aThe merging of public relations and political marketing -- Bruce I. Newman, Dejan Verčič -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavšak -- Models of voter behavior / Dejan Verčič, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman.
650 0 $aCommunication in politics$zUnited States.
650 0 $aCommunication in politics$zGreat Britain.
650 0 $aCommunication in politics$zSlovenia.
650 0 $aCampaign management$zUnited States.
650 0 $aCampaign management$zGreat Britain.
650 0 $aCampaign management$zSlovenia.
700 1 $aNewman, Bruce I.
700 1 $aVerčič, Dejan.
730 0 $aJournal of political marketing.
994 $aC0$bXIM