| Record ID | marc_ithaca_college/ic_marc.mrc:212239430:1342 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:212239430:1342?format=raw |
LEADER: 01342cam a22003134a 4500
001 384249
005 20060309160308.0
008 040804s2005 ilu b 001 0 eng
010 $a 2004056102
035 $a58472717
040 $aDLC$cDLC$dMBB$dBAKER$dVP@$dCRH$dJYJ
020 $a1566636337
042 $apcc
043 $an-us---
050 00 $aHN90.M3$bB64 2005
049 $aXIMM
100 1 $aBogart, Leo.
245 10 $aOver the edge :$bhow the pursuit of youth by marketers and the media has changed American culture /$cLeo Bogart.
260 $aChicago :$bIvan R. Dee,$c2005.
300 $axii, 323 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 275-305) and index.
505 0 $a1. The exceptional enters the mainstream -- 2. The mutability of mores -- 3. The pursuit of youth -- 4. The wisdom of wooing young consumers -- 5. Protecting the innocent -- 6. Labeling films -- 7. Labeling television -- 8. The business effects of TV labeling -- 9. Labeling other media -- 10. Back to the edge?
650 0 $aMass media$xSocial aspects$zUnited States.
650 0 $aMass media and youth$zUnited States.
650 0 $aMass media and culture$zUnited States.
650 0 $aPopular culture$zUnited States.
650 0 $aYoung consumers$zUnited States.
650 0 $aTarget marketing$zUnited States.
994 $aC0$bXIM