| Record ID | marc_ithaca_college/ic_marc.mrc:190582575:1775 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:190582575:1775?format=raw |
LEADER: 01775cam a2200361Ia 45e0
001 293592
005 20021119113656.0
008 020927t19981997nyua b 001 0ceng d
035 $a39043152
040 $aKUT$cKUT$dNOR$dOCL$dXIM
020 $a0684838559
043 $an-us---
090 $aHD9281.U54$bB463 1998
049 $aXIMM
100 1 $aCohen, Ben$q(Ben R.)
245 10 $aBen & Jerry's double-dip :$bhow to run a values-led business and make money, too /$cBen Cohen and Jerry Greenfield, with Meredith Maran.
246 3 $aBen and Jerry's double-dip
250 $a1st Fireside ed.
260 $aNew York, NY :$bSimon & Schuster,$c1998, c1997.
300 $a300 p. :$bill. ;$c24 cm.
500 $a"A Fireside book."
500 $aPreviously published with the subtitle: Lead with your values and make money, too.
504 $aIncludes bibliographical references and index.
505 0 $ach. 1. What do you mean, values-led business? -- ch. 2. Looking for goods in all the right places: values-led sourcing and new-product development -- ch. 3. Turning values into value: values-led finance -- ch. 4. Franchises and partnershops: values-led retailing -- ch. 5. Marketing for real -- ch. 6. People power: values-led human resources -- ch. 7. Mixing business and politics: taking stands on social issues -- ch. 8. International growth -- ch. 9. Future of values-led business.
610 20 $aBen & Jerry's (Firm)$xHistory.
600 10 $aCohen, Ben$q(Ben R.)
600 10 $aGreenfield, Jerry.
650 0 $aBusinesspeople$zUnited States$vBiography.
650 0 $aIce cream industry$zUnited States.
650 0 $aSocial responsibility of business$zUnited States.
700 1 $aGreenfield, Jerry.
700 1 $aMaran, Meredith.
994 $aE0$bXIM