| Record ID | marc_ithaca_college/ic_marc.mrc:189411091:902 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:189411091:902?format=raw |
LEADER: 00902cam a2200289 a 45e0
001 289948
005 20030429153541.0
008 020722s1998 nyua b 001 0 eng
010 $a 97040334
035 $a37640563
040 $aDLC$cDLC$dUKM$dOCLCQ$dXIM
015 $aGB98-29028
019 $a39340253
020 $a0471189626
043 $an-us---
050 00 $aHF5837$b.S73 1998
049 $aXIMM
100 1 $aSteel, Jon.
245 10 $aTruth, lies, and advertising :$bthe art of account planning /$cJon Steel.
260 $aNew York :$bWiley,$cc1998.
300 $axix, 298 p. :$bill. ;$c24 cm.
500 $a"An Adweek book."
504 $aIncludes bibliographical references (p. 277-279) and index.
650 0 $aAdvertising campaigns$zUnited States$xPlanning.
650 0 $aAdvertising$zUnited States.
650 0 $aAdvertising agencies$xCustomer services$zUnited States.
994 $aE0$bXIM