MARC Record from Ithaca College Library

LEADER: 03694cam a2200325 a 45e0
001 287140
005 20021212144944.0
008 020529s2001 caua b 001 0 eng
010 $a 00011070
035 $a44868860
040 $aDLC$cDLC$dC#P$dWEA$dUKM$dMUQ$dXIM
015 $aGBA1-28985
019 $a46985477
020 $a0761922059
020 $a0761922067
050 00 $aHM1226$b.P83 2000
049 $aXIMM
245 00 $aPublic communication campaigns /$cRonald E. Rice, Charles K. Atkin, editors.
250 $a3rd ed.
260 $aThousand Oaks, Calif. :$bSage Publications,$cc2001.
300 $axi, 428 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aPublic communication campaigns : the American experience / William J. Paisley -- Input and output variables currently promising for constructing persuasive communications / William J. McGuire -- Theory and principles of media health campaigns / Charles K. Atkin -- Sense-making methodology : communicating communicatively with campaign audiences / Brenda Dervin and Micheline Frenette -- Creating fear in a risky world : generating effective health risk messages / Michael T. Stephenson and Kim Witte -- Evaluating communication campaigns / Thomas W. Valente --Formative evaluation research in campaign design / Charles K. Atkin and Vicki S. Freimuth -- Systems-based evaluation planning model for health communication campaigns in developing countries / Ronald E. Rice and Dennis R. Foote -- Communication campaign effectiveness : critical distinctions / Charles T. Salmon and Lisa Murray-Johnson -- How effective are mediated health campaigns? / Leslie B. Snyder -- Stanford community studies : campaigns to reduce cardiovascular disease / June A. Flora -- Using theory to select messages in antidrug media campaigns : reasoned action and media priming / Joseph N. Cappella ... [et al.] -- Public relations as communication campaign / David M. Dozier, Larissa A. Grunig, and James E. Grunig.
505 0 $aStrategic communication for international health programs / Phyllis Tilson Piotrow and D. Lawrence Kincaid -- Singing the (VD) blues / Bradley S. Greenberg and Walter Gantz -- McGruff crime prevention campaign / Garrett J. O'Keefe and Kathaleen Reid-Martinez -- Smokey Bear / Ronald E. Rice -- Littering : when every litter bit hurts / Robert B. Cialdini -- Strategic extension campaigns on rat control in Bangladesh / Ronny Adhikarya -- Mass campaigns in the People's Republic of China during the Mao era / Alan P.L. Liu -- Designated driver campaign / Jay A. Winsten and William DeJong -- RU SURE? Using communication theory to reduce dangerous drinking on a college campus / Linda C. Lederman ... [et al.] -- Sensation seeking in antidrug campaign and message design / Philip Palmgreen, Lewis Donohew, and Nancy Grant Harrington -- Cumulative community response to AIDS in San Francisco / James W. Dearing -- America's sacred cow / Matilda Butler -- Nazi antitobacco campaign / Robert Proctor -- Community partnership strategies in health campaigns / Neil Bracht -- Entertainment-education strategy in communication campaigns / Arvind Singhal and Everett M. Rogers -- Web-based smoking cessation and prevention program for children aged 12 to 15 / David B. Buller ... [et al.] -- Using interactive media in communication campaigns for children and adolescents / Debra A. Lieberman -- Putting policy into health communication : the role of media advocacy / Lawrence Wallack and Lori Dorfman.
650 0 $aPublicity.
650 0 $aPublic relations.
650 0 $aAdvocacy advertising.
700 1 $aRice, Ronald E.
700 1 $aAtkin, Charles K.
994 $aE0$bXIM