| Record ID | marc_ithaca_college/ic_marc.mrc:173576339:1227 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:173576339:1227?format=raw |
LEADER: 01227cam a2200337 a 4500
001 268235
005 20000706122017.0
008 991208s2000 txua b 001 0 eng
010 $a 99074297 $o43286630
035 $9ADH-5472
040 $aDLC$cDLC$dXIM
020 $a0030211131
050 00 $aHF5415.123$b.S54 2000
082 00 $a658.8/2$221
049 $aXIMM
100 1 $aShimp, Terence A.
245 10 $aAdvertising, promotion & supplemental aspects of integrated marketing communications /$cTerence A. Shimp.
246 3 $aAdvertising, promotion, and supplemental aspects of integrated marketing communications
246 30 $aAdvertising promotion
250 $a5th ed.
260 $aFort Worth :$bDryden Press,$cc2000.
300 $axxix, 674 p. :$bill. (some col.) ;$c29 cm.
440 4 $aThe Dryden Press series in marketing
500 $aRev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
504 $aIncludes bibliographical references and indexes.
650 0 $aCommunication in marketing.
650 0 $aSales promotion.
650 0 $aAdvertising.
650 0 $aDirect marketing.
700 1 $aShimp, Terence A.$tPromotion management & marketing communications.
994 $aE0$bXIM