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MARC Record from Ithaca College Library

Record ID marc_ithaca_college/ic_marc.mrc:169399874:838
Source Ithaca College Library
Download Link /show-records/marc_ithaca_college/ic_marc.mrc:169399874:838?format=raw

LEADER: 00838cam a22002774a 4500
001 263632
005 20000314135623.0
008 990928s2000 nyua b 001 0 eng
010 $a 99049437 $o42476041
035 $9ADG-2348
040 $aDLC$cDLC$dC#P$dXIM
020 $a0066620120
042 $apcc
050 00 $aHF5415.1265$b.M63 2000
082 00 $a658.8/4$221
049 $aXIMM
100 1 $aModahl, Mary.
245 10 $aNow or never :$bhow companies must change today to win the battle for Internet consumers /$cMary Modahl.
250 $a1st ed.
260 $aNew York :$bHarperBusiness,$cc2000.
300 $axxviii, 237 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 223-225) and index.
650 0 $aInternet marketing.
650 0 $aTeleshopping.
650 0 $aConsumer behavior.
994 $aE0$bXIM