| Record ID | marc_ithaca_college/ic_marc.mrc:167637421:703 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:167637421:703?format=raw |
LEADER: 00703cam a2200229 a 4500
001 261628
005 20000125144804.0
008 981029s1999 nyua b 001 0 eng
010 $a 98043626 //r99$o40251511
035 $9ADF-3882
040 $aDLC$cDLC$dXIM
020 $a0684850338
050 00 $aHF5415.13$b.K638 1999
082 00 $a658.8$221
049 $aXIMM
100 1 $aKotler, Philip.
245 10 $aKotler on marketing :$bhow to create, win, and dominate markets /$cPhilip Kotler.
260 $aNew York :$bFree Press,$cc1999.
300 $axiv, 257 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 229-233) and indexes.
650 0 $aMarketing$xManagement.
994 $aE0$bXIM