| Record ID | marc_ithaca_college/ic_marc.mrc:150918554:1106 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:150918554:1106?format=raw |
LEADER: 01106cam a2200289 a 4500
001 238932
005 19970603121554.0
008 870331s1987 nyua b 001 0 eng
010 $a 87001366 //r95$o15549514
035 $9ACV-7704
040 $aDLC$cDLC$dXIM
020 $a0805800875 (L. Erlbaum Associates)
020 $a080580143X (L. Erlbaum Associates : pbk.)
050 00 $aHF6107$b.J32 1987
082 00 $a659.13/2$219
049 $aXIMM
100 1 $aJacoby, Jacob.
245 14 $aThe comprehension and miscomprehension of print communications :$ban investigation of mass media magazines /$cJacob Jacoby, Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation.
260 $aNew York, N.Y. :$bThe Foundation ;$aHillsdale, N.J. :$bDistributed by L. Erlbaum Associates,$cc1987.
300 $axvii, 273 p. :$bill. ;$c24 cm.
504 $aBibliography: p. 147-154.
500 $aIncludes indexes.
650 0 $aAdvertising, Magazine.
650 0 $aDeceptive advertising.
650 0 $aMass media.
700 1 $aHoyer, Wayne D.
710 2 $aAdvertising Educational Foundation (New York, N.Y.)