MARC Record from Ithaca College Library

LEADER: 02141cam a2200301 a 4500
001 213759
005 19950216131532.0
008 940314s1994 cau b 001 0 eng
010 $a 94010319 $o30072671
035 $9ABQ-3401
040 $aDLC$cDLC$dIOP$dUKM$dOCL$dXIM
015 $aGB94-72761
019 $a31168827
020 $a0803946252 (cl)
020 $a0803946260 (pb)
082 00 $a302.23$220
090 $aP91$b.S25 v. 22
049 $aXIMM
245 00 $aAudiencemaking :$bhow the media create the audience /$ceditors, James S. Ettema and D. Charles Whitney.
260 $aThousand Oaks, Calif. :$bSage Publications,$cc1994.
300 $a242 ;$c23 cm.
440 0 $aSage annual reviews of communication research ;$vv. 22
504 $aIncludes bibliographical references and index.
505 0 $aThe money arrow : an introduction to audiencemaking / James S. Ettema, D. Charles Whitney / Victim, consumer, or commodity? Audience models in communication policy / James G. Webster, Patricia F. Phalen -- Producing children's television programs / Ellen A. Wartella -- Made-to-order and standardized audiences : forms of reality in audience measurement / Peter V. Miller -- Power to the people (meter) : audience measurement technology and media specialization / Beth E. Barnes, Lynne M. Thomson -- The changing infrastructure of public opinion / Susan Herbst, James R. Beniger -- One-way flows and the economics of audiencemaking / Steven S. Wildman -- The stock market as audience : the impact of public ownership on newspapers / Paul M. Hirsch, Tracy A. Thompson -- The role of the audience in the production of culture : a personal research retrospective / Muriel Goldsman Cantor -- Measured markets and unknown audiences : case studies from the production and consumption of music / Richard A. Peterson -- The audience at home : the early recording industry and the marketing of musical taste / Marsha Siefert -- The vaudeville circuit / Robert W. Snyder.
650 0 $aMass media$xAudiences.
650 0 $aMass media$xEconomic aspects.
700 10 $aEttema, James S.
700 10 $aWhitney, D. Charles$q(David Charles),$d1946-