MARC Record from marc_columbia

LEADER: 04468cam a2200565Ia 4500
001 16752162
005 20220827230157.0
006 m o d
007 cr cn|||||||||
008 091207s2006 ne a ob 001 0 eng d
035 $a(OCoLC)ocn474952005
035 $a(NNC)16752162
040 $aOPELS$beng$epn$cOPELS$dOCLCQ$dN$T$dYDXCP$dIDEBK$dOCLCQ$dIAI$dOCLCQ$dOCLCF$dOCLCO$dOCLCQ$dDEBSZ$dOCLCQ$dLND$dU3W$dOCLCQ$dTYFRS$dAUD$dOL$$dUKAHL$dYDX$dOCLCO$dTEF
019 $a76416241$a144221154$a932128388$a961618005$a962601129$a1038401196$a1058839431
020 $a0080462448$q(electronic bk.)
020 $a9780080462448$q(electronic bk.)
020 $z9780750669504$q(pbk.)
020 $z0750669500$q(pbk.)
035 $a(OCoLC)474952005$z(OCoLC)76416241$z(OCoLC)144221154$z(OCoLC)932128388$z(OCoLC)961618005$z(OCoLC)962601129$z(OCoLC)1038401196$z(OCoLC)1058839431
037 $a131832:131939$bElsevier Science & Technology$nhttp://www.sciencedirect.com
037 $a9780080462448$bTaylor & Francis
050 4 $aHF5549$b.M3262 2006eb
072 7 $aBUS$x097000$2bisacsh
072 7 $aBUS$x030000$2bisacsh
082 04 $a658.3$222
049 $aZCUA
100 1 $aMartin, Graeme,$d1949-
245 10 $aCorporate reputations, branding and people management :$ba strategic approach to HR /$cGraeme Martin and Susan Hetrick.
260 $aAmsterdam ;$aOxford :$bButterworth-Heinemann,$c2006.
300 $a1 online resource (xv, 384 pages) :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aAdvanced HR practitioner series
520 $aThe book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands.
505 00 $g1.$tThe importance of the corporate agenda and its links with human resource management --$g2.$tManaging corporate brands and reputations --$g3.$tOrganizational identity, action and image : the linchpin --$g4.$tThe quality of individual employment relationships and individual employee behaviour --$g5.$tFour lenses on HR strategy and the employment relationship --$g6.$tNew developments in HR strategy and the employment relationship --$g7.$tCorporate reputation and branding in global companies : the challenges for people management and HR --$g8.$tCorporate communications and the employment relationship --$g9.$tCorporate strategy, corporate leadership, corporate identity and CSR --$g10.$tThe corporate agenda and the HR function : creating a fit-for-purpose future.
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
650 0 $aPersonnel management.
650 6 $aPersonnel$xDirection.
650 7 $aBUSINESS & ECONOMICS$xWorkplace Culture.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xHuman Resources & Personnel Management.$2bisacsh
650 7 $aPersonnel management.$2fast$0(OCoLC)fst01058797
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aHetrick, Susan.
776 08 $iPrint version:$aMartin, Graeme, 1949-$tCorporate reputations, branding and people management.$dAmsterdam ; Oxford : Butterworth-Heinemann, 2006$z0750669500$z9780750669504$w(OCoLC)65765874
830 0 $aAdvanced HR practitioner series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio16752162$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS