MARC Record from marc_columbia

LEADER: 04215cam a2200565Mi 4500
001 16284327
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008 220419s2022 enk ob 001 0 eng d
035 $a(OCoLC)on1311361507
035 $a(NNC)16284327
040 $aYDX$beng$cYDX$dTYFRS$dOCLCO$dTYFRS$dOCLCO$dOCLCF$dSFB
020 $a9781000597431$q(electronic bk.)
020 $a1000597431$q(electronic bk.)
020 $a9781003140061$q(electronic bk.)
020 $a1003140068$q(electronic bk.)
020 $a9781000597387$q(electronic bk. : PDF)
020 $a1000597385$q(electronic bk. : PDF)
020 $z9780367690229
020 $z0367690225
020 $z9780367690182
020 $z0367690187
024 7 $a10.4324/9781003140061$2doi
035 $a(OCoLC)1311361507
037 $a9781003140061$bTaylor & Francis
050 4 $aGV742.3
072 7 $aSPO$x068000$2bisacsh
072 7 $aWSBM$2bicssc
082 04 $a791.45/6579$223/eng/20220104
049 $aZCUA
245 00 $aSport broadcasting for managers$h[electronic resource] /$cedited by Hunter Fujak and Stephen Frawley.
264 1 $aAbingdon, Oxon ;$aNew York City :$bRoutledge,$c2022.
300 $a1 online resource
520 $aThis is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.
545 0 $aHunter Fujak is Lecturer in Sport Management at Deakin University, Australia. Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.
505 0 $aSport broadcasting for managers : managerial dimensions / Stephen Frawley and Hunter Fujak -- Regulating the digital sports broadcasting market : new players; old problems / Tom Evens and Paul Smith -- Sport audience measurement / Hunter Fujak and Adam Karg -- Broadcast production and logistics / Simon Wilmot -- The economics of sport broadcasting / Michael Mondello and John Fortunato -- Valuation and negotiation of sport broadcast rights / Antoine Feuillet and Nicolas Scelles -- International sport broadcasting : a comparison of European soccer leagues and the major North American team sports / Harry Arne Solberg and Terje Gaustad -- Broadcast forms and their managerial implication / Sarah Wymer and Ashleigh-Jane Thompson -- Understanding media consumers / Adam Karg -- Examining the relationship between sport broadcasting and sports betting / Hibai Lopez-Gonzalez -- Critical issues and future directions in sport broadcasting / Hunter Fujak and Stephen Frawley.
650 0 $aTelevision broadcasting of sports$xEconomic aspects.
650 0 $aSports administration.
650 6 $aÉmissions sportives télévisées$xAspect économique.
650 6 $aSports$xGestion.
650 7 $aSports administration.$2fast$0(OCoLC)fst01130552
650 7 $aTelevision broadcasting of sports$xEconomic aspects.$2fast$0(OCoLC)fst01146816
655 4 $aElectronic books.
700 1 $aFujak, Hunter,$eeditor.
700 1 $aFrawley, Stephen,$d1969-$eeditor.
776 08 $iPrint version:$tSport broadcasting for managers$dAbingdon, Oxon ; New York City : Routledge, 2022.$z9780367690229$w(DLC) 2021059982
776 08 $iPrint version:$z9780367690229$z0367690225$z9780367690182$z0367690187$w(DLC) 2021059981$w(OCoLC)1288273016
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio16284327$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS