MARC Record from marc_columbia

LEADER: 02149cam a2200373Ii 4500
001 16072926
005 20220531181908.0
008 210423s2021 gw a r 001 0 eng d
024 $a99990417175
035 $a(OCoLC)on1253556390
040 $aNLW$beng$erda$cNLW$dYDX$dNLE$dRVE$dOCLCF$dBKL$dYDX$dOCLCO$dYDX
020 $a9783967040050$qhardcover
020 $a3967040054$qhardcover
035 $a(OCoLC)1253556390
050 4 $aHF5415.13$b.B735 2021
082 04 $a658.8/27$223
245 00 $aBrand new brand :$brestarting your business in a time of crisis and transformation /$cedited by Robert Klanten and Andrea Servert.
264 1 $aBerlin :$bGestalten,$c2021.
300 $a256 pages :$bcolor illustrations ;$c29 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $aHow can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. Brand New Brand presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years. Brand New Brand is your tool to stand out.
650 0 $aSmall business marketing.
650 0 $aBranding (Marketing)
650 0 $aMarketing$xManagement.
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aSmall business marketing.$2fast$0(OCoLC)fst01121328
700 1 $aKlanten, Robert,$eeditor.
700 1 $aServert, Andrea,$eeditor.
852 00 $boff,bus$hHF5415.13$i.B735 2021g