MARC Record from marc_columbia

LEADER: 05260cam a2200661 i 4500
001 15672663
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008 210810t20222022enk o 000 0 eng d
035 $a(OCoLC)on1263288352
035 $a(NNC)15672663
040 $aYDX$beng$erda$epn$cYDX$dTYFRS$dYDX$dOCLCF$dOCLCQ$dN$T$dOCLCO$dOCLCQ$dOCLCO
019 $a1289502612
020 $a9781000455540$q(electronic book)
020 $a1000455548$q(electronic book)
020 $a9781003199212$q(electronic book)
020 $a1003199216$q(electronic book)
020 $a9781000455588$q(electronic book$qEPUB)
020 $a1000455580$q(electronic book$qEPUB)
020 $z1032057998
020 $z9781032057996
020 $z113850596X
020 $z9781138505964
035 $a(OCoLC)1263288352$z(OCoLC)1289502612
037 $a9781003199212$bTaylor & Francis
050 4 $aP96.E25$bS28 2022
072 7 $aBUS$x070060$2bisacsh
072 7 $aSOC$x052000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $a1F$2bicssc
082 04 $a338.4/730223$223
049 $aZCUA
100 1 $aSathya Prakash, Elavarthi,$eauthor.
245 10 $aMedia economics and management /$cSathya Prakash Elavarthi and Sunitha Chitrapu.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2022.
264 4 $c©2022
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
520 $aThis book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy andsociology as well as for professionals in media industries.
545 0 $aSathya Prakash Elavarthi is Associate Professor at the Department of Communication, University of Hyderabad, India. He teaches media management, documentary theory and film theoryand criticism. His research interests include political economy of media, media histories, film studies and digital cultures. His recent works include book chapters in Handbooks in Communication Science: Management and Economics of Communication (2020), and Indian Media Economy Vol. II - Market Dynamicsand Social Transactions (2017). Sunitha Chitrapu is an independent researcher based in Mumbai, India. She is a member of the Advisory Board of the School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai, India. She was formerly Head of the Social Communications Media Department, Sophia Polytechnic, Mumbai, where she is currently visiting faculty for Communications Research, Media and Society. Her research interests include the political economy of media, media trade and modernities. Her work has been published in Culture Unbound, Journal of Creative Communications, Social Movement Studies Journal of Social, Cultural and Political Protest, Handbooks in Communication Science: Management and Economics of Communication (2020), and in Indian Media Economy Vol. II - Market Dynamicsand Social Transactions (2017).
588 0 $aOnline resource; title from digital title page (viewed on October 25, 2021).
650 0 $aMass media$xEconomic aspects.
650 0 $aMass media$xManagement.
650 6 $aMédias$xAspect économique.
650 6 $aMédias$xGestion.
650 7 $aBUSINESS & ECONOMICS$xIndustries$xMedia & Communications Industries.$2bisacsh
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aMass media$xEconomic aspects.$2fast$0(OCoLC)fst01011239
650 7 $aMass media$xManagement.$2fast$0(OCoLC)fst01011264
655 4 $aElectronic books.
700 1 $aChitrapu, Sunitha,$eauthor.
776 08 $iPrint version:$z1032057998$z9781032057996$w(OCoLC)1245926380
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15672663$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS