MARC Record from marc_columbia

LEADER: 02986cam a2200385 i 4500
001 15829140
005 20211223100247.0
008 210309t20212021nyua b 001 0 eng d
024 $a40030816079
035 $a(OCoLC)on1240773504
040 $aYDX$beng$cYDX$dBDX$dUKMGB$dOCLCO$dOCLCF$dERASA$dNZAUC$dDAD$dBNG
020 $a0500204519$q(pbk.)
020 $a9780500204511$q(pbk.)
035 $a(OCoLC)1240773504
050 4 $aNC998.4$b.H65 2021
082 04 $a741.60904$223
100 1 $aHollis, Richard,$eauthor.
245 10 $aGraphic design in the twentieth century :$ba concise history /$cRichard Hollis.
250 $aThird edition.
264 1 $aNew York :$bThames & Hudson,$c2021.
264 4 $c©2021
300 $ax, 235 pages :$billustrations (black and white) ;$c21 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aWorld of art
504 $aIncludes bibliographical references (page 225-231) and index.
505 0 $aFrom Graphic Art to Design 1890 to 1914. 1. The Art Poster ; 2. The Beginnings of Design in Europe ; 3. War and Propaganda 1914 to the 1920s -- The Avant-Garde and the Origins of Modernism 1914 to 1940. 4. Futurism and Italy ; 5. Soviet Russia ; 6. Germany ; 7. The Netherlands -- National Tendencies until 1940. 8. Switzerland ; 9. France ; 10. Britain ; The Designer and the Art Director. 11. The United States in the 1930s. 12. War and Propaganda 1920s to 1945 ; 13. The United States 1945 to the 1960s -- Variants of Modernism in Europe. 14. Switzerland and Neue Graphik ; 15. Italy and the Milanese Style ; 16. France ; 17. Northern Europe -- Psychedelia, Protest and New Techniques. 18. The Late 1960s -- New Waves: Electronic Technology. 19. The 1970s and 1980s -- After modernism: the end of design?. 20. From 1990 to the New Millennium.
520 $aThe story of graphic design is one of the most exciting and important in the history of twentieth century visual culture. From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of graphics in brochures, magazines, advertising, corporate identity, television and electronic media. It also discusses technical innovations such as the use of photography, and the revolutionary impact of digital technologies. Preserving the author's own original layout, now a typographic and print design classic, and with over 800 illustrations fully integrated with the text, this indispensable account is clear, comprehensive and absorbing.
650 0 $aGraphic arts$xHistory$y20th century.
650 7 $aGraphic arts.$2fast$0(OCoLC)fst00946595
648 7 $a1900-1999$2fast
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
830 0 $aWorld of art.
852 00 $boff,fax$hNC998.4$i.H65 2021