MARC Record from marc_columbia

LEADER: 03364cam a2200625 i 4500
001 15678759
005 20221105231358.0
006 m o d
007 cr cnu---unuuu
008 210905t20222022enka ob 001 0 eng d
035 $a(OCoLC)on1267298805
035 $a(NNC)15678759
040 $aYDX$beng$erda$epn$cYDX$dTYFRS$dYDX$dN$T$dOCLCF$dNLSHB$dOCLCQ$dOCLCO$dORE
020 $a1000477630$q(electronic bk.)
020 $a9781000477634$q(electronic bk.)
020 $a1003154638$q(electronic bk.)
020 $a9781003154631$q(electronic bk.)
020 $a1000477711$q(electronic bk.)
020 $a9781000477719$q(electronic bk.)
020 $z0367723948
020 $z9780367723941
035 $a(OCoLC)1267298805
037 $a9781003154631$bTaylor & Francis
050 4 $aGV716$b.O74 2022
072 7 $aSPO$x068000$2bisacsh
072 7 $aBUS$x043000$2bisacsh
072 7 $aWSBM$2bicssc
082 04 $a796.06/9$223
049 $aZCUA
100 1 $aO'Reilly, Norm,$d1973-$eauthor.
245 10 $aSport sponsorship insights /$cNorm O'Reilly, Gashaw Abeza and Mark Harrison.
264 1 $aLondon ;$aNew York :$bRoutledge,$c2022.
264 4 $c©2022
300 $a1 online resource (x, 136 pages) :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aSport business insights
500 $a"Routledge focus."
504 $aIncludes bibliographical references and index.
520 $aSponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.
588 $aDescription based on online resource; title from digital title page (viewed on October 14, 2021).
650 0 $aSports sponsorship.
650 6 $aParrainage sportif.
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aSports sponsorship.$2fast$0(OCoLC)fst01130760
650 7 $aSportsponsoring.$2nbdbt
650 7 $aManagers.$2nbdbt
700 1 $aAbeza, Gashaw,$eauthor.
700 1 $aHarrison, Mark$c(T1 Agency founder),$eauthor.
776 08 $iPrint version:$z9781000477719
776 08 $iPrint version:$z0367723948$z9780367723941$w(OCoLC)1252962647
830 0 $aSport business insights.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15678759$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS