| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:8967692:2574 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:8967692:2574?format=raw |
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035 $a(OCoLC)ocm47009401
035 $a(NNC)15062538
040 $aN$T$beng$epn$cN$T$dOCL$dOCLCQ$dYDXCP$dOCLCQ$dHALAN$dOCLCQ$dTUU$dOCLCQ$dTNF$dOCLCO$dOCLCQ$dOCLCF$dOCLCQ$dE7B$dDKDLA$dTYFRS$dOCLCQ$dMWM$dSUR$dOCLCQ$dSAV$dQT7$dLUE$dOCLCQ$dINT$dTOF$dOCLCQ$dLEAUB$dUKAHL$dOCLCQ$dUKEHC$dINARC$dK6U$dOCLCO
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020 $a0585365474$q(electronic bk.)
020 $a9780585365473$q(electronic bk.)
020 $z080583382X$q(cloth ;$qalk. paper)
020 $z9780805833829
020 $z9781410606068
035 $a(OCoLC)47009401$z(OCoLC)533223168$z(OCoLC)646854539$z(OCoLC)961610644$z(OCoLC)962724052$z(OCoLC)970726285$z(OCoLC)984867107$z(OCoLC)1007387518$z(OCoLC)1053326408$z(OCoLC)1135423025$z(OCoLC)1200084623
043 $an-us---
050 4 $aPN1992.8.A32$bR47 2000eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1/930223$221
049 $aZCUA
245 00 $aResearch in media promotion /$cedited by Susan Tyler Eastman.
260 $aMahwah, NJ :$bLawrence Erlbaum Associates,$c2000.
300 $a1 online resource (xiii, 365 pages) :$bcharts
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aLEA's communication series
500 $aA collection of 11 original studies.
504 $aIncludes bibliographical references and indexes.
505 00 $gPart II$tApplications of Research in Promotion.
588 0 $aPrint version record.
650 0 $aAdvertising$xTelevision programs$zUnited States.
650 6 $aÉmissions télévisées$xPublicité$zÉtats-Unis.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising$xTelevision programs.$2fast$0(OCoLC)fst00797786
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aEastman, Susan Tyler.
776 08 $iPrint version:$tResearch in media promotion.$dMahwah, NJ : Lawrence Erlbaum Associates, 2000$z080583382X$w(DLC) 99087341$w(OCoLC)43114292
830 0 $aLEA's communication series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15062538$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS