MARC Record from marc_columbia

LEADER: 03135cam a2200493 a 4500
001 15081364
005 20210918231506.0
006 m o d
007 cr cnu---unuuu
008 110214s2011 enkab ob 001 0 eng d
035 $a(OCoLC)ocn701718527
035 $a(NNC)15081364
040 $aN$T$beng$epn$cN$T$dYDXCP$dE7B$dOCLCQ$dCDX$dOCLCQ$dREDDC$dOCLCQ$dOCLCF$dNLGGC$dOCLCO$dTYFRS$dOCLCQ$dOCLCO$dOCLCQ$dZ5A$dWY@$dTOF$dUKAHL$dOL$$dOCLCQ$dYDX$dK6U$dOCLCO$dOCLCQ
020 $a9780203860892$q(electronic bk.)
020 $a0203860896$q(electronic bk.)
020 $z9780415567169
020 $z0415567165
035 $a(OCoLC)701718527
050 4 $aHF5823$b.G563 2011eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1/042$222
049 $aZCUA
245 04 $aThe globalization of advertising :$bagencies, cities and spaces of creativity /$cJames R. Faulconbridge [and others].
260 $aLondon ;$aNew York :$bRoutledge,$c2011.
300 $a1 online resource (xi, 189 pages) :$billustrations, maps
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge studies in human geography ;$v34
504 $aIncludes bibliographical references and index.
505 0 $aSituating global advertising agencies and cities -- Introduction -- The global advertising agency -- Cities and the grounding of global advertising work -- Geographies of advertising work in the twenty first century -- Cities and advertising globalization: New York, Los Angeles, and Detroit in a global perspective -- Agencies and advertising globalization : coordinating interactions with clients and consumers -- Agency -- city relationships in advertising globalization -- New York City : from centre of global advertising to a global advertising centre -- Los Angeles : a paradoxically "local" creative city -- Detroit : market change and a city falling outside of the global space economy -- Coda : agencies, cities, and recession -- Conclusions : advertising agencies and cities in the space economy.
588 0 $aPrint version record.
520 8 $aThis text unpacks the contemporary structure and spatial organization of global advertising agencies and reveals how global agencies operate as transnationally integrated organizations. It focuses on how the role of New York, Detroit and Los Angeles in advertising work has changed radically over the years.
650 0 $aAdvertising.
650 0 $aGlobalization$xEconomic aspects.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aGlobalization$xEconomic aspects.$2fast$0(OCoLC)fst00943533
655 4 $aElectronic books.
700 1 $aBeaverstock, Jonathan V.
776 08 $iPrint version:$tGlobalization of advertising.$dLondon ; New York : Routledge, 2011$z9780415567169$w(DLC) 2010027330$w(OCoLC)645889661
830 0 $aRoutledge studies in human geography ;$v34.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15081364$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS