MARC Record from marc_columbia

LEADER: 03799cam a2200697Ia 4500
001 15081008
005 20220618231501.0
006 m o d
007 cr mnu---unuuu
008 101213s2011 nyu ob 001 0 eng d
035 $a(OCoLC)ocn692197565
035 $a(NNC)15081008
040 $aN$T$beng$epn$cN$T$dYDXCP$dCDX$dOSU$dE7B$dOCLCQ$dOCLCF$dOCLCO$dTYFRS$dOCLCQ$dZ5A$dERL$dWY@$dU3W$dTOF$dYOU$dUKAHL$dOL$$dOCLCQ$dYDX$dK6U$dOCLCO
019 $a712995765$a961206051
020 $a9780203875032$q(ebk)
020 $a0203875036$q(ebk)
020 $z9780415802376$q(hbk. ;$qalk. paper)
020 $z0415802377$q(hbk. ;$qalk. paper)
020 $z9780415802383$q(pbk. ;$qalk. paper)
020 $z0415802385$q(pbk. ;$qalk. paper)
035 $a(OCoLC)692197565$z(OCoLC)712995765$z(OCoLC)961206051
043 $an-us---
050 4 $aPN1992.3.U5$bG55 2011eb
072 7 $aPER$x010030$2bisacsh
072 7 $aPER$x010020$2bisacsh
082 04 $a791.45/750973$222
049 $aZCUA
100 1 $aGillan, Jennifer.
245 10 $aTelevision and new media :$bmust-click TV /$cJennifer Gillan.
260 $aNew York :$bRoutledge,$c2011.
300 $a1 online resource (313 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 290-301) and index.
505 0 $aIntroduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
588 0 $aPrint version record.
520 $a"Television and New Media" introduces students to the ways that new media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon recent examples including "Lost", "24", and "Heroes", this book closely examines the ways that television programming has changed with the influx of new media - transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through transmedia storytelling. This book is essential for und.
650 0 $aTelevision programs$zUnited States.
650 0 $aTelevision programs$zUnited States$xRating.
650 0 $aTelevision broadcasting$xTechnological innovations$zUnited States.
650 0 $aConvergence (Telecommunication)
650 0 $aTelevision viewers$zUnited States.
650 6 $aÉmissions télévisées$zÉtats-Unis.
650 6 $aÉmissions télévisées$zÉtats-Unis$xCote d'écoute.
650 6 $aTélévision$xInnovations$zÉtats-Unis.
650 6 $aConvergence (Télécommunications)
650 6 $aTéléspectateurs$zÉtats-Unis.
650 7 $aPERFORMING ARTS$xTelevision$xHistory & Criticism.$2bisacsh
650 7 $aPERFORMING ARTS$xTelevision.$2bisacsh
650 7 $aConvergence (Telecommunication)$2fast$0(OCoLC)fst00877206
650 7 $aTelevision broadcasting$xTechnological innovations.$2fast$0(OCoLC)fst01146778
650 7 $aTelevision programs.$2fast$0(OCoLC)fst01147026
650 7 $aTelevision programs$xRating.$2fast$0(OCoLC)fst01147051
650 7 $aTelevision viewers.$2fast$0(OCoLC)fst01147132
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aGillan, Jennifer.$tTelevision and new media.$dNew York : Routledge, 2011$z9780415802376$w(DLC) 2010001331$w(OCoLC)368025074
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15081008$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS