| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:80898741:4077 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:80898741:4077?format=raw |
LEADER: 04077cam a2200709 a 4500
001 15080676
005 20210904230859.0
006 m o d
007 cr bn||||||abp
007 cr bn||||||ada
008 101102s2006 nyua ob 001 0 eng d
035 $a(OCoLC)ocn676864099
035 $a(NNC)15080676
040 $aOCLCE$beng$epn$cOCLCE$dOCLCQ$dN$T$dOCLCO$dIDEBK$dOCLCF$dUKDOC$dYDXCP$dOCLCQ$dZ5A$dOCLCQ$dYDX$dUKAHL$dOL$$dZCU$dOCLCQ
019 $a755151268$a817236813$a957523916$a988780205$a1100442879$a1102542130$a1191037819
020 $a9781136772535$q(electronic bk.)
020 $a1136772537$q(electronic bk.)
020 $a9780203823491
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020 $a0789024187
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020 $z0789024187$q(hard ;$qalk. paper)
020 $z9780789024183$q(hard ;$qalk. paper)
020 $z0789024195$q(soft ;$qalk. paper)
020 $z9780789024190$q(soft ;$qalk. paper)
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035 $a(OCoLC)676864099$z(OCoLC)755151268$z(OCoLC)817236813$z(OCoLC)957523916$z(OCoLC)988780205$z(OCoLC)1100442879$z(OCoLC)1102542130$z(OCoLC)1191037819
042 $adlr
050 4 $aHF5415.2$b.M35545 2006
072 7 $aBUS$x043060$2bisacsh
082 04 $a658.8/3$222
049 $aZCUA
245 00 $aMarket opportunity analysis :$btext and cases /$cRobert E. Stevens [and others].
260 $aNew York :$bBest Business Books,$c©2006.
300 $a1 online resource (xi, 263 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (page 259) and index.
505 0 $aI: Introduction to assessing business opportunities -- Assessing business opportunities: an overview -- Strategic management and planning -- II: External analysis -- Market demand analysis -- Competitive analysis -- III: Financial analysis -- Revenue and cost analysis -- Profitability analysis -- IV: Internal analysis -- Feasibility analysis: summary and action plan.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
533 $aElectronic reproduction.$b[Place of publication not identified] :$cHathiTrust Digital Library,$d2010.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2010$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
588 0 $aPrint version record.
520 $aThe key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluat.
650 0 $aMarketing research.
650 0 $aConsumer behavior.
650 6 $aMarketing$xRecherche.
650 6 $aConsommateurs$xComportement.
650 7 $aBUSINESS & ECONOMICS$xMarketing$xResearch.$2bisacsh
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
655 4 $aElectronic books.
700 1 $aStevens, Robert E.,$d1942-
700 1 $aStevens, Robert E.,$d1942-$tMarket analysis.
776 08 $iPrint version:$tMarket opportunity analysis.$dNew York : Best Business Books, ©2006$w(DLC) 2005015271$w(OCoLC)60558906
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15080676$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS