MARC Record from marc_columbia

LEADER: 10591cam a2200877Ma 4500
001 15075540
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008 080602s2009 nyua obf 001 0 eng d
010 $a 2008023417
035 $a(OCoLC)ocn318879747
035 $a(NNC)15075540
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024 7 $a10.4324/9780203889374$2doi
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037 $a9781315173290$bTaylor & Francis
050 4 $aHM1221$b.G57 2009eb
072 7 $aBUS$x052000$2bisacsh
072 7 $aLAN$x004000$2bisacsh
072 7 $aGTC$2bicssc
082 04 $a659.2 22$222
049 $aZCUA
245 04 $aThe global public relations handbook :$btheory, research, and practice /$cedited by Krishnamurthy Sriramesh and Dejan Vercic.
250 $aRev. and expanded ed.
260 $aNew York :$bRoutledge,$c2009.
300 $a1 online resource (xl, 951 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aCommunication series
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
505 00 $gForeword /$rKoïchiro Matsuura --$gPreface ; Introduction /$rKrishnamurthy Sriramesh --$tGlobal public relations : conceptual framework.$tTheoretical framework for global public relations research and practice /$rKrishnamurthy Sriramesh, Dejan Vercic --$tPolitical economy and public relations /$rSandra C. Duhé, Krishnamurthy Sriramesh --$tRelationship between culture and public relations /$rKrishnamurthy Sriramesh --$tMass media and public relations /$rKrishnamurthy Sriramesh, Dejan Vercic --$tActivism and public relations /$rJeong-Nam Kim, Krishnamurthy Sriramesh --$tAsia and Australasia.$tPublic relations in Australasia : friendly rivalry, cultural diversity, and global focus /$rJudy Motion, Shirley Leitch, Simon Cliffe --$tOverview of public relations in Japan and the self-correction concept /$rTakashi Inoue --$tProfessionalism and diversification : the evolution of public relations in South Korea /$rYungwook Kim --$tBecoming professionals : a portrait of public relations in Singapore /$rConstance Chay-Németh --$tPublic relations in mainland China : an adolescent with growing pains /$rNi Chen, Hugh M. Culbertson --$tSharing the transformation : public relations and the UAE come of age /$rBadran A. Badran, Judy VanSlyke Turk, Timothy N. Walters --$tPalestinian public relations, inside and out /$rR.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri --$tIsraeli PR experience : nation building and professional values /$rMargalit Toledano, David McKie --$tAfrica.$tNature and status of public relations practice in Africa /$rChris Skinner, Gary Mersham --$tPublic relations practice in Nigeria /$rEric Koper, Taye Babaleye, Julia Jahansoozi --$tStatus of public relations in Kenya /$rPeter Oriare Mbeke --$tPublic relations in South Africa : from rhetoric to reality /$rRonél Rensburg --$tPublic relations in Egypt : practices, obstacles, and potentials /$rKevin L. Keenan.
505 00 $tEurope.$tUnited Kingdom : advances in practice in a restless kingdom /$rJon White, Jacquie L'Etang, Danny Moss --$tFrom literary bureaus to a modern profession : the development and current structure of public relations in Germany /$rGünter Bentele, Stefan Wehmeier --$tPublic relations in Norway : communication in a small welfare state /$rØyvind Ihlen, Kjell S. Rakkenes --$tPublic relations in the Polder : the case of the Netherlands /$rBetteke van Ruler --$tPublic relations in Sweden : a strong presence increasing in importance /$rBertil Flodin --$tPublic relations in Italy : master of ceremonies in a relational society /$rToni Muzi Falconi --$tPublic relations in an economy and society in transition : the case of Poland /$rRyszard Ławniczak, Waldemar Rydzak, Jacek Trebecki --$tPublic relations in a corporativist country : the case of Slovenia /$rDejan Vercic --$tChallenges of revived democracies : the rise of public relations in Romania /$rAdela Rogojinaru --$tHungarian rhapsody : the evolution and current state of Hungarian public relations /$rGyorgy Szondi --$tDevelopment of public relations in Russia : a geopolitical approach /$rKaterina Tsetsura.
505 00 $tAmericas.$tPublic relations in the United States : a generation of maturation /$rLarissa A. Grunig, James E. Grunig --$tDifferent country, a different public relations : Canadian PR in the North American context /$rFraser Likely --$tPublic relations industry in Mexico : from amateurship to the construction of a discipline /$rMarí́a Antonieta$g[and others] --$tOverview of public relations in South America /$rMaria Aparecida Ferrari --$tPublic relations in Brazil : practices and education in a South American context /$rJuan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch --$tPublic relations in Chile : searching for identity amid imported models /$rMaria Aparecida Ferrari --$tInternational public relations : key dimensions and actors.$tTransnational public relations by foreign governments /$rMichael Kunczik --$tPublic relations of movers and shakers : transnational corporations /$rDejan Vercic --$tNongovernmental organizations and international public relations /$rAna Tkalac, Jurica Pavicic --$tPublic relations, public diplomacy, and strategic communication : an international model of conceptual convergence /$rMark A. Van Dyke, Dejan Vercic --$tManaging sustainable development in sub-Saharan Africa : a communication ethic for the global corporation /$rCornelius B. Pratt --$tHow to manage your global reputation : the public relations agency /$rMichael Morley --$tPublic information in the UNESCO : toward a strategic role /$rVincent Defourny --$tUnited Nations department of public information : intractable dilemmas and fundamental contradictions /$rSeth A. Center --$gEpilogue.$tMissing link : multiculturalism and public relations education /$rKrishnamurthy Sriramesh.
520 $aInthis third edition,The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, andpresented in essays from both academics and practitioners. This edition's28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages betweenpublic relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communicationof various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be anessential resource for students andresearchers of public relations,strategic communication, and international communication.
545 0 $aKrishnamurthy Sriramesh, PhD, is Professor of Public Relations and Director of the Professional Masters in Corporate Communication program at the College of Media, Communication, and Information, University of Colorado, Boulder. His award winning teaching and research experience spans five continents covering topics such as culture and public relations, globalization and public relations, Corporate Social Responsibility, and Public Relations for Development. Dejan Verčič, PhD, is Professor, Head of Department of Communication and Head of the Centre for Marketing and Public Relations at the University of Ljubljana, and Partner and Knowledge Director in the strategic communication company Stratkom d.o.o., Slovenia. His research focuses on digitalization, globalization, and strategic communication.
650 0 $aPublic relations$vCross-cultural studies$vHandbooks, manuals, etc.
650 0 $aIntercultural communication$vHandbooks, manuals, etc.
650 7 $aBUSINESS & ECONOMICS$xPublic Relations.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Public Relations$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES / Communication$2bisacsh
650 7 $aIntercultural communication.$2fast$0(OCoLC)fst00976084
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
655 4 $aElectronic books.
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
655 0 $aElectronic books.
700 1 $aSriramesh, Krishnamurthy.
700 1 $aVeréciéc, Dejan.
776 08 $iPrint version:$tGlobal public relations handbook.$bRev. and expanded ed.$dNew York : Routledge, 2009$w(DLC) 2008023417
830 0 $aLEA's communication series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15075540$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS