MARC Record from marc_columbia

LEADER: 05101cam a2200481 i 4500
001 15467629
005 20210517201546.0
008 181009t20192019enka b 001 0 eng c
010 $a 2018960622
035 $a(OCoLC)on1057651031
040 $aYDX$beng$erda$cDLC$dBDX$dUKMGB$dYDXIT$dOCLCF$dUKOBU$dPIT$dGUA$dUAB$dYDX$dOCLCO$dP4A$dMNN$dM8D$dUKUSR$dU@M$dMNN$dOSU$dCTU$dIL4J6
015 $aGBB950742$2bnb
016 7 $a019307710$2Uk
020 $a9780198794202$q(hardback)
020 $a0198794207$q(hardback)
035 $a(OCoLC)1057651031
042 $alccopycat$apcc
050 00 $aZ278$b.O94 2019
082 04 $a070.5$223
049 $aZCUA
245 04 $aThe Oxford handbook of publishing /$cedited by Angus Phillips and Michael Bhaskar.
246 30 $aPublishing
250 $aFirst edition.
264 1 $aOxford, United Kingdom ;$aNew York, NY :$bOxford University Press,$c2019.
264 4 $c©2019
300 $axviii, 461 pages :$billustrations ;$c26 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aOxford handbooks
504 $aIncludes bibliographical references and index.
505 00 $gIntroduction /$rMichael Bhaskar and Angus Phillips --$gPart I: Publishing in Context.$tPublishing History /$rAlistair McCleery --$tAuthorship /$rSimone Murray --$tReading /$rAdriaan van der Weel --$tCopyright and Publishing : Symbiosis in the Digital Environment /$rMira T. Sundara Rajan --$tPublishing and Society /$rElizabeth le Roux --$tPublishing and Culture : The Alchemy of Ideas /$rJohn Oakes --$tPublishing and Information /$rMartin Paul Eve --$tNetworks : From Text to Hypertext, from Publishing to Sharing, from Single Author to Collaborative Production /$rCarlos A. Scolari --$tPublishing and Corporate Social Responsibility /$rAngus Phillips --$gPart II: The Dynamics of Publishing.$tEconomics of Publishing /$rAlbert N. Greco --$tThe Strategy of Publishing /$rAlbert N. Greco --$tGlobalization and Publishing /$rMiha Kovač and Rüdiger Wischenbart --$tCuration in Publishing : Curatorial Paradigms, Filtering, and the Structure of Editorial Choice /$rMichael Bhaskar --$tTrade Publishing /$rJohn B. Thompson --$tAcademic Publishing /$rSamantha J. Rayner --$tEducational Publishing : How it Works : Primary and Secondary Education /$rMiha Kovač and Mojca K. Šebart --$gPart III: Publishing in Practice.$tOrganizational Structures in Publishing /$rFrania Hall --$tBook Design /$rPaul Luna --$tPublishing and Technology /$rJohn W. Maxwell --$tMarketing for Publishing /$rAlison Baverstock --$tRights /$rLynette Owen --$tLibraries /$rAlex Holzman and Sarah Kalikman Lippincott --$tBookselling /$rNiels Peter Thomas --$tCoda.$tThe Future of Publishing : Eight Thought Experiments /$rMichael Bhaskar and Angus Phillips.
505 0 $aPart I. Publishing in context -- Part II. The dynamics of publishing -- Part III. Publishing in practice.
520 $a"Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge.The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information"--Back cover.
650 0 $aPublishers and publishing.
650 7 $aMedia Studies.$2eflch
650 7 $aPublishers and publishing.$2fast$0(OCoLC)fst01083463
650 7 $aPublishers and publishing.$2nli
650 7 $aMedia Studies.$2ukslc
700 1 $aPhillips, Angus,$d1961-$eeditor.
700 1 $aBhaskar, Michael,$eeditor.
830 0 $aOxford handbooks.
852 00 $bglx$hZ278$i.O94 2019