MARC Record from marc_columbia

LEADER: 04272cam a2200793Ma 4500
001 15372134
005 20220507232129.0
006 m o d
007 cr cn|||||||||
008 160817r20152006enkab obf 001 0 eng d
010 $z 2004017970
035 $a(OCoLC)ocn956917316
035 $a(NNC)15372134
040 $aTYFRS$beng$epn$cTYFRS$dOCLCO$dOCLCF$dOCLCQ$dOCLCA$dOCLCQ$dK6U$dSFB$dOCLCO
015 $aGBA533448$2bnb
016 7 $z013180059$2Uk
019 $a1290057898
020 $a9781315498775$q(e-book ;$qPDF)
020 $a1315498774$q(e-book ;$qPDF)
020 $z9780765609724$q(hardback)$z076560972X (cloth ;$qalk. paper)
020 $a1315498766
020 $a9781315498768
020 $a1280912170
020 $a9781280912177
020 $a9786610912179
020 $a6610912173
020 $a0765620111
020 $a9780765620118
024 7 $a10.4324/9781315498775$2doi
035 $a(OCoLC)956917316$z(OCoLC)1290057898
043 $aa------$au-at---$au-nz---
050 4 $aHF5415.33.A78$bH36 2015
082 14 $a330.95$bH236
049 $aZCUA
245 00 $aHandbook of markets and economies :$bEast Asia, Southeast Asia, Australia, New Zealand /$cAnthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy.
246 30 $aEast Asia, Southeast Asia, Australia, New Zealand
260 $aLondon :$bRoutledge,$c2015.
300 $a1 online resource (xi, 712 pages) :$billustrations, maps
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aOriginally published 2006 by M.E. Sharpe.
504 $aIncludes bibliographical references and index.
505 0 $a1. Australia / Janet R. McColl-Kennedy, Sharyn Rundle-Thiele, and Steve Ward -- 2. Brunei Darussalam / Leong Vai Shiem and Tan Siew Ee -- 3. Cambodia / Clifford J. Shultz II and Don R. Rahtz -- 4. The People's Republic of China / Pia Polsa, Stella L.M. So, and Mark W. Speece -- 5. East Timor / Tony Lapsley -- 6. Indonesia / Don R. Rahtz and Ignas G. Sidik -- 7. Japan / Tsutomu Okahashi, N. Clay Gary, and Steven Ward -- 8. Korea / James W. Gentry [and others] -- 9. Laos / William J. Ardrey IV, Clifford J. Schultz II, and Michael Keane -- 10. Malaysia / Aliah M. Salleh, Che Aniza Che Wel and Anthony Pecotich -- 11. Myanmar / May Lwin, Anthony Pecotich, and Vicki Thein -- 12. New Zealand / Roger Marshall, Mike Potter, and Christina Kwai Choi Lee -- 13. Papua New Guinea Ronald A. Fullerton -- 14. The Philippines / Albert F. Celoza, Jane Hutchison, and Anthony Pecotich -- 15. Singapore / Jochen Wirtz and Cindy M.Y. Chung -- 16. Taiwan / Yingchan Edwin Tang -- 17. Thailand / Nittaya Wongtada, Busaya Virakul, and Anusorn Singhapakdi -- 18. Vietnam / Clifford J. Shultz II [and others].
520 $aEast and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery.
546 $aEnglish.
650 0 $aMarketing$zAsia$vHandbooks, manuals, etc.
650 0 $aMarketing$zAustralia$vHandbooks, manuals, etc.
650 0 $aMarketing$zNew Zealand$vHandbooks, manuals, etc.
651 0 $aAsia$vHandbooks, manuals, etc.
651 0 $aAustralia$vHandbooks, manuals, etc.
651 0 $aNew Zealand$vHandbooks, manuals, etc.
650 6 $aMarketing$zAsie$vGuides, manuels, etc.
650 6 $aMarketing$zAustralie$vGuides, manuels, etc.
650 6 $aMarketing$zNouvelle-Zélande$vGuides, manuels, etc.
651 6 $aAsie$vGuides, manuels, etc.
651 6 $aAustralie$vGuides, manuels, etc.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
651 7 $aAsia.$2fast$0(OCoLC)fst01240495
651 7 $aAustralia.$2fast$0(OCoLC)fst01204543
651 7 $aNew Zealand.$2fast$0(OCoLC)fst01204542
655 0 $aElectronic books.
655 4 $aElectronic books.
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
700 1 $aPecotich, Anthony.
700 1 $aShultz, Clifford J.
776 $z0-7656-0972-X
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15372134$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS