| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:366572876:3582 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:366572876:3582?format=raw |
LEADER: 03582cam a2200673Ia 4500
001 15305972
005 20210226091918.0
006 m o d
007 cr cnu---unuuu
008 100812s2010 enka ob 001 0 eng d
010 $z 2010281197
035 $a(OCoLC)ocn655264558
035 $a(NNC)15305972
040 $aN$T$beng$epn$cN$T$dVLB$dIDEBK$dOCLCQ$dYDXCP$dOCLCO$dOCLCF$dE7B$dCDX$dDEBBG$dRRP$dOCLCQ$dAU@$dUKOUP$dAGLDB$dZ5A$dLND$dJBG$dPIFAG$dOCLCQ$dWY@$dLUE$dTEFOD$dSTF$dVTS$dINT$dOCLCQ$dTKN$dM8D$dOCLCQ$dUHL$dS2H$dK6U$dSFB$dINARC$dUKSSU
015 $aGBB027494$2bnb
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019 $a649913264$a748092865$a755039009$a956736150$a989769523$a990484210$a1002146176$a1087317668$a1112952621$a1116810549$a1125516405$a1136293705$a1145779850$a1154844012
020 $a9780191576614$q(electronic bk.)
020 $a0191576611$q(electronic bk.)
020 $a9780191614279$q(electronic bk.)
020 $a0191614270$q(electronic bk.)
020 $z9780191777554
020 $z0191777552
020 $z9780199568925
020 $a1282613316$q(ebk.)
020 $a9781282613317$q(ebk.)
020 $z0199568928$q(pbk.)
035 $a(OCoLC)655264558$z(OCoLC)649913264$z(OCoLC)748092865$z(OCoLC)755039009$z(OCoLC)956736150$z(OCoLC)989769523$z(OCoLC)990484210$z(OCoLC)1002146176$z(OCoLC)1087317668$z(OCoLC)1112952621$z(OCoLC)1116810549$z(OCoLC)1125516405$z(OCoLC)1136293705$z(OCoLC)1145779850$z(OCoLC)1154844012
037 $aFC334C2E-990A-4D39-AA3F-82DA475F2D5D$bOverDrive, Inc.$nhttp://www.overdrive.com
050 4 $aHF5823$bF54 2010eb
055 3 $aHF5823$b.F54 2010
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1$222
084 $aF713.8$2clc
049 $aZCUA
100 1 $aFletcher, Winston.
245 10 $aAdvertising :$ba very short introduction /$cWinston Fletcher.
260 $aOxford ;$aNew York :$bOxford University Press,$c2010.
300 $a1 online resource (140 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aVery short introductions ;$v234
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
520 8 $aAdvertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works.
505 0 $aWhat does advertising do? -- How the advertising industry is structured -- Advertisers: the paymasters -- The media: blowing the advertisers' trumpets -- The creative agencies: creating new campaigns -- The media agencies: spending the clients' money -- Research, research, research -- The good, the bad, and the ugly -- The role of advertising in society.
650 0 $aAdvertising.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aAdvertising.$2cct
650 7 $aWerbung$2gnd
650 7 $aReklam.$2sao
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aFletcher, Winston.$tAdvertising.$dOxford ; New York : Oxford University Press, 2010$z9780199568925$w(OCoLC)520713480
830 0 $aVery short introductions ;$v234.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15305972$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS