MARC Record from marc_columbia

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001 15305961
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008 070209s2007 txuaf ob s001 0 eng d
010 $z 2007005799
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050 4 $aTR853$b.H54 2007eb
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072 7 $aPER004030$2bisacsh
082 04 $a778.5/342$222
049 $aZCUA
100 1 $aHiggins, Scott,$d1968-
245 10 $aHarnessing the Technicolor rainbow :$bcolor design in the 1930s /$cScott Higgins.
250 $a1st ed.
260 $aAustin :$bUniversity of Texas Press,$c2007.
300 $a1 online resource (x, 292 pages, 8 unnumbered pages of plates) :$billustrations (some color)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file
504 $aIncludes bibliographical references (pages 265-274) and index.
588 0 $aPrint version record.
505 00 $tAcknowledgments --$g1.$tIntroduction : the challenge of Technicolor --$g2.$tForging a new aesthetic : from opera to color consciousness --$g3.$tA feature-length demonstration : Becky Sharp --$g4.$tUnobtrusive design : introducing three-color to conventional production --$g5.$tDelicate expansions : designing in the restrained mode --$g6.$tBroadening the palette : The adventures of Robin Hood --$g7.$tA fully integrated design : light and color in Gone with the wind --$g8.$tBeyond the 1930s : the legacies of three-color aesthetics --$tAppendix 1 : Types of prints consulted and variables in color reproduction --$tAppendix 2 : Chronological filmography : three-color features of the 1930s --$tAppendix 3 : Pantone numbers for color names --$tNotes --$tWorks cited --$tIndex.
546 $aEnglish.
520 8 $aLike Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express emotional subtext. Although many producers and filmmakers initially resisted the use of color, Technicolor designers, led by the legendary Natalie Kalmus, developed an aesthetic that complemented the classical Hollywood filmmaking style while still offering innovative novelty. By the end of the 1930s, color in film was thoroughly harnessed to narrative, and it became elegantly expressive without threatening the coherence of the film's imaginary world. Harnessing the Technicolor Rainbow is the first scholarly history of Technicolor aesthetics and technology, as well as a thoroughgoing analysis of how color works in film. Scott Higgins draws on extensive primary research and close analysis of well-known movies, including Becky Sharp, A Star Is Born, Adventures of Robin Hood, and Gone with the Wind, to show how the Technicolor films of the 1930s forged enduring conventions for handling color in popular cinema. He argues that filmmakers and designers rapidly worked through a series of stylistic modes based on the demonstration, restraint, and integration of color--and shows how the color conventions developed in the 1930s have continued to influence filmmaking to the present day. Higgins also formulates a new vocabulary and a method of analysis for capturing the often-elusive functions and effects of color that, in turn, open new avenues for the study of film form and lay a foundation for new work on color in cinema.
650 0 $aColor cinematography$xHistory.
650 0 $aColor motion pictures$xHistory.
650 6 $aCinéma en couleurs$xHistoire.
650 7 $aPHOTOGRAPHY$xTechniques$xCinematography & Videography.$2bisacsh
650 7 $aART$xFilm & Video.$2bisacsh
650 7 $aPERFORMING ARTS$xFilm & Video$xHistory & Criticism.$2bisacsh
650 7 $aColor cinematography.$2fast$0(OCoLC)fst00868540
650 7 $aColor motion pictures.$2fast$0(OCoLC)fst00868590
650 7 $aFarbfilm$2gnd
650 7 $aFilmästhetik.$2idszbz
650 7 $aFarbfilm.$2idszbz
650 7 $aFarbgestaltung.$2idszbz
650 7 $aFärgfilm, historik.$2sfit
655 4 $aElectronic books.
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
776 08 $iPrint version:$aHiggins, Scott, 1968-$tHarnessing the Technicolor rainbow.$b1st ed.$dAustin : University of Texas Press, 2007$w(DLC) 2007005799
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15305961$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS