| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:35963828:4164 |
| Source | marc_columbia |
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LEADER: 04164cam a22007094a 4500
001 15068958
005 20220611230933.0
006 m o d
007 cr cnu---unuuu
008 061220s2005 njua ob 001 0 eng d
010 $z 2005040117
035 $a(OCoLC)ocm77144264
035 $a(NNC)15068958
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020 $a1410617408$q(electronic bk.)
020 $a9781410617408$q(electronic bk.)
020 $z0805848126$q(cloth ;$qalk. paper)
020 $z9780805848120$q(cloth ;$qalk. paper)
020 $a9781135617141$q(e-book: PDF)
020 $a1135617147
020 $a9781135617097$q(e-book: Mobi)
020 $a1135617090
020 $a9781135617134$q(e-book: ePub)
020 $a1135617139
020 $a9780805862119$q(paperback)
020 $a0805862110
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050 4 $aHE8689.4$b.C43 2005eb
072 7 $aTEC$x034000$2bisacsh
082 04 $a384.54/068/4$222
049 $aZCUA
100 1 $aChan-Olmsted, Sylvia M.
245 10 $aCompetitive strategy for media firms :$bstrategic and brand management in changing media markets /$cSylvia M. Chan-Olmsted.
260 $aMahwah, N.J. :$bL. Erlbaum Associates,$c2005.
300 $a1 online resource (xiv, 242 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
490 1 $aLEA's communication series
504 $aIncludes bibliographical references and indexes.
588 0 $aPrint version record.
505 0 $aPreface; 1 Introduction: Enter the Arena of Strategic Media Management; 2 A Primer in Strategic Management for Media Firms; 3 A Primer in Corporate and International Strategy for Media Firms; 4 A Primer in Brand Management for Media Firms; 5 Strategy and Competition in the New Broadcast Industries; 6 Strategy and Competition in the Multichannel Media Industry; 7 Strategy and Competition in the Enhanced Television Market; 8 Strategy and Competition in the Broadband Communications Market; 9 Strategy and Competition of Global Media Conglomerates; 10 Conclusions; Author Index.
520 $aIntroduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.
650 0 $aBroadcasting$xManagement.
650 0 $aBrand name products$xManagement.
650 0 $aBranding (Marketing)
650 6 $aRadiodiffusion$xGestion.
650 6 $aProduits de marque$xGestion.
650 6 $aStratégie de marque.
650 7 $abranding.$2aat
650 7 $aTECHNOLOGY & ENGINEERING$xRadio.$2bisacsh
650 7 $aBrand name products$xManagement.$2fast$0(OCoLC)fst00837891
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aBroadcasting$xManagement.$2fast$0(OCoLC)fst00839219
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aChan-Olmsted, Sylvia M.$tCompetitive strategy for media firms.$dMahwah, N.J. : L. Erlbaum Associates, 2005$z0805848126$w(DLC) 2005040117$w(OCoLC)59360161
830 0 $aLEA's communication series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15068958$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS