MARC Record from marc_columbia

LEADER: 03912cam a2200589 i 4500
001 15166162
005 20201118152518.0
008 191007s2020 nyua b 001 0 eng
010 $a 2019030794
035 $a(OCoLC)on1102474552
040 $aDLC$beng$erda$cDLC$dOCLCO$dTP7$dOCLCF$dTOH$dJQM$dUAP$dJTH$dYDX$dUKMGB$dYUS$dVP@$dNMW
015 $aGBC019072$2bnb
016 7 $a019702987$2Uk
019 $a1134392767$a1135054096$a1182022736
020 $a9781631493942$qhardcover
020 $a1631493949$qhardcover
020 $z9781631493959$qelectronic publication
024 8 $a40029719671
035 $a(OCoLC)1102474552$z(OCoLC)1134392767$z(OCoLC)1135054096$z(OCoLC)1182022736
042 $apcc
043 $an-us---
050 00 $aTX945.3$b.C46 2020
082 00 $a338.70973$223
049 $aZCUA
100 1 $aChatelain, Marcia,$d1979-$eauthor.
245 10 $aFranchise :$bthe golden arches in Black America /$cMarcia Chatelain.
250 $aFirst edition.
264 1 $aNew York, NY :$bLiveright Publishing Corporation, a division of W. W. Norton & Company,$c[2020]
300 $a324 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: from sit-in to drive-thru -- Fast food civil rights -- Burgers in the age of black capitalism -- The burger boycott and the ballot box -- Bending the golden arches -- Black America, brought to you by... -- A fair share of the pie -- The miracle of the golden arches -- Conclusion: bigger than a hamburger.
520 $a"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--$cProvided by publisher.
610 20 $aMcDonald's Corporation.
650 0 $aFast food restaurants$zUnited States.
650 0 $aFranchises (Retail trade)$zUnited States.
650 0 $aBusiness enterprises$xPurchasing$zUnited States.
650 0 $aAfrican Americans$xCivil rights.
650 0 $aRace discrimination$zUnited States.
650 0 $aAfrican Americans$xEconomic conditions.
650 7 $aHOUSE & HOME / General.$2bisacsh
610 27 $aMcDonald's Corporation.$2fast$0(OCoLC)fst00510214
650 7 $aAfrican Americans$xCivil rights.$2fast$0(OCoLC)fst00799575
650 7 $aAfrican Americans$xEconomic conditions.$2fast$0(OCoLC)fst00799599
650 7 $aBusiness enterprises$xPurchasing.$2fast$0(OCoLC)fst00842609
650 7 $aFast food restaurants.$2fast$0(OCoLC)fst00921665
650 7 $aFranchises (Retail trade)$2fast$0(OCoLC)fst00933627
650 7 $aRace discrimination.$2fast$0(OCoLC)fst01086465
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
852 00 $bglx$hTX945.3$i.C46 2020