MARC Record from marc_columbia

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001 15139443
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008 190610t20202020nyu ob 001 0 eng
010 $a 2019024232
035 $a(OCoLC)on1104853641
035 $a(NNC)15139443
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019 $a1110715390$a1111497239$a1120066776
020 $a0429504306$q(electronic book)
020 $a9780429996504$q(electronic book)
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020 $a9780429504303$q(electronic bk.)
020 $a9780429996481$q(electronic book$qMobipocket)
020 $a0429996489$q(electronic book$qMobipocket)
020 $z9781138586963$q(hardcover)
020 $z113858696X
024 8 $a10.4324/9780429504303$2doi
035 $a(OCoLC)1104853641$z(OCoLC)1110715390$z(OCoLC)1111497239$z(OCoLC)1120066776
037 $a9780429504303$bTaylor & Francis
042 $apcc
050 4 $aHF5429$b.B622 2020
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082 00 $a658.8/7$223
049 $aZCUA
100 1 $aBoustani, Ghalia,$eauthor.
245 10 $aEphemeral retailing :$bpop-up stores in a postmodern consumption era /$cGhalia Boustani.
264 1 $aMilton Park, Abingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2020.
264 4 $c©2020
300 $a1 online resource (viii, 116 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bn$2rdamedia
338 $aonline resource$bnc$2rdacarrier
490 1 $aRoutledge focus on business and management
500 $a"Routledge focus."
504 $aIncludes bibliographical references and index.
505 0 $aDedication -- Acknowledgements -- Table of contents -- Introduction -- Towards a comprehension of ephemeral retail stores -- An overview on point of sale development -- Temporary, yet persistent in time -- From ephemeral to today's "pop-up" -- Pop-up store characteristics -- Why are ephemeral stores unique? -- Pop-up store forms or formats -- Communicating pop-up stores: before; during and after their appearance -- Why have pop-up stores become interesting? -- Traditional store atmospheres and their effects on customers -- Stimulating, mesmerizing, magical! Theatrical points of sales -- The retail environment -- Places, transactional places and consumption places -- Servicescapes -- The point of sale's atmosphere -- Stimuli and responses -- Brand positioning by means of store atmospheres -- Customer reactions to atmospheric stimuli -- Postmodern consumers -- The constant quest for meaning -- Customers patronizing retail stores; who are they? -- Emotional consumer reactions to the point of sale -- Customer intentions following emotional reactions -- Customers behavioural reactions at the point of sale -- The common pillars between ephemeral stores and experiential stores -- Ephemeral retailing; an experiential era -- From traditional marketing to experiential marketing -- Experiential contexts -- Customer Experiences -- Types of customer experiences -- Value. What can be dispensed from customer experiences? -- Conclusion -- Ephemeral retail; what can be learned from traditional store atmospheres? -- The effect ephemeral retail outlets on customer reactions; a concluding overview -- Bibliography.
520 $a"Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands are already integrating these new points of sale into their distribution channels while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness, but also for its unique impact, providing a sense of novelty which makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualizes it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviors or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing, branding and marketing"--$cProvided by publisher.
545 0 $aGhalia Boustani is a researcher at Paris 1 Panthéon Sorbonne, France, and holds a doctorate degree from Ecole Supérieure des affaires, Lebanon. Her main research interest is in ephemeral retailing; completing her first study on pop-up stores in the Middle East, she has now focused her research on pop-up stores in Europe. Throughout her academic journey, Ghalia has also worked closely with professionals and entrepreneurs on several projects that added value to her research.
588 0 $aOnline resource; title from digital title page (viewed on September 13, 2019).
650 0 $aStores, Retail$xMarketing.
650 0 $aRetail trade.
650 6 $aCommerce de détail.
650 7 $aBUSINESS & ECONOMICS$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xIndustries$xRetailing.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aRetail trade.$2fast$0(OCoLC)fst01096067
650 7 $aStores, Retail$xMarketing.$2fast$0(OCoLC)fst01134061
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aBoustani, Ghalia.$tEphemeral retailing.$dMilton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020$z9781138586963$w(DLC) 2019024231
830 0 $aRoutledge focus on business and management.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15139443$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS