MARC Record from marc_columbia

LEADER: 05023cam a2200625 i 4500
001 15128026
005 20220212231624.0
006 m o d
007 cr cnu---unuuu
008 171208s2018 nyu ob 001 0 eng d
035 $a(OCoLC)on1014329501
035 $a(NNC)15128026
040 $aN$T$beng$erda$epn$cN$T$dN$T$dIDEBK$dOCLCF$dYDX$dCNCGM$dOCLCQ$dU3W$dWYU$dTKN$dTYFRS$dUKOBU$dBRX$dNRC$dOCLCQ$dS2H$dOCLCQ$dZCU$dOCLCQ
020 $a9781472440976$q(electronic bk.)
020 $a1472440978$q(electronic bk.)
020 $a9781317112242$q(electronic bk.)
020 $a9781315590035$q(ebook)
020 $a1315590034$q(ebook)
020 $a1317112245$q(electronic bk.)
020 $z9781472440969
020 $z147244096X
035 $a(OCoLC)1014329501
043 $aa------$af------
050 4 $aHF5415.12.I74$bI855 2018eb
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
082 04 $a658.800917/67$223
049 $aZCUA
245 00 $aIslamic marketing and branding :$btheory and practice /$cedited by T C Melewar and Sharifah Faridah Syed Alwi.
250 $aFirst edition.
264 1 $aNew York :$bRoutledge,$c2018.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A.J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the reputational landscape / Aliakbar Jafari -- Religion, consumption and culture -- Religiosity and consumption / Ismah Osman, Faridah Hassan, Balkis Haris and Erne Suzila Kassim -- Exploring the incongruent : Islamic banking and non-Muslim consumers / Norbani Che-Ha, Wan Marhaini Wan Ahmad, Mohd Edil Abd Sukor and Saad Mohd Said -- Brand values and the Islamic market / Ali Al-Makrami and Dorothy Yen -- Islamic tourism products : an innovation in the tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir Nestorovic -- Brands and communication strategy / Sarah Turnbull -- Marketing strategy in the emerging Muslim-majority markets / Özlem Sandikci -- Supply chain management within the Middle East business environment / Nesrine Eltawy and David Gallear -- Conclusion to Islamic marketing -- Islamic marketing : moving forward and challenges / Mazia Yassim.
588 0 $aOnline resource; title from PDF title page (EBSCO, viewed December 8, 2017).
520 $a"Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses:Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area."--Provided by publisher
650 0 $aMarketing$zIslamic countries.
650 0 $aBranding (Marketing)$zIslamic countries.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
651 7 $aIslamic countries.$2fast$0(OCoLC)fst01244130
655 4 $aElectronic books.
700 1 $aMelewar, T. C.,$eeditor.
700 1 $aAlwi, Sharifah Faridah Syed,$eeditor.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15128026$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS