MARC Record from marc_columbia

LEADER: 03558cam a2200721Ma 4500
001 15113720
005 20220423233544.0
006 m o d
007 cr cn|||||||||
008 160803s2017 enka ob 001 0 eng d
035 $a(OCoLC)ocn954617346
035 $a(NNC)15113720
040 $aTYFRS$beng$epn$cTYFRS$dOCLCO$dOCLCF$dOCLCQ$dMERUC$dOTZ$dOCLCQ$dTYFRS$dUKAHL$dOCLCQ$dAU@$dK6U$dOCLCO
019 $a969415191$a995012925$a1097107551
020 $a9781315744995$q(e-book ;$qPDF)
020 $a1315744996$q(e-book ;$qPDF)
020 $a9781317593799
020 $a1317593790
020 $a9781317593782
020 $a1317593782
020 $z9781138818835$q(hardback)
020 $a9781317593775$q(e-book ;$qMobi)
020 $a1317593774
020 $a1138818836
020 $a9781138818835
035 $a(OCoLC)954617346$z(OCoLC)969415191$z(OCoLC)995012925$z(OCoLC)1097107551
037 $a944868$bMIL
043 $ae-pl---
050 4 $aHC340.3$b.S87 2017
082 14 $a352.74809438$bS961
049 $aZCUA
100 1 $aSurowiec, Pawel.
245 10 $aNation branding, public relations and soft power :$bcorporatizing Poland /$cPawel Surowiec.
260 $aLondon ;$aNew York :$bRoutledge,$c2017.
300 $a1 online resource (x, 215 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge new directions in public relations and communication research
504 $aIncludes bibliographical references and index.
505 0 $a1. From 'total wars' to 'total markets' -- 2. Soft power, nationalism and globalism reconsidered -- 3. Reforming the Polish statecraft : foundations for 'corporatization' -- 4. Mapping out the Polish field governing soft power -- 5. Field habitus and legitimisations of nation branding for soft power -- 6. Political economy of nation branding practice in Poland -- 7. Articulating branded vision of Polishness for soft power -- 8. Poland as markets' playground : towards new statecraft -- 9. Conclusions : updating the field and the future of soft power research.
651 0 $aPoland$xEconomic policy$y1990-
650 0 $aCorporatization$zPoland.
650 0 $aSocial responsibility of business$zPoland.
650 0 $aPublic relations$zPoland.
650 0 $aDemocracy$zPoland.
651 6 $aPologne$xPolitique économique$y1990-
650 6 $aPrivatisation partielle$zPologne.
650 6 $aEntreprises$xResponsabilité sociale$zPologne.
650 6 $aRelations publiques$zPologne.
650 7 $aCorporatization.$2fast$0(OCoLC)fst01736857
650 7 $aDemocracy.$2fast$0(OCoLC)fst00890077
650 7 $aEconomic policy.$2fast$0(OCoLC)fst00902025
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
650 7 $aSocial responsibility of business.$2fast$0(OCoLC)fst01122851
651 7 $aPoland.$2fast$0(OCoLC)fst01206891
648 7 $aSince 1990$2fast
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aSurowiec, Pawel.$tNation branding, public relations and soft power : corporatising Poland.$dLondon, [England] ; New York, New York : Routledge, ©2017$happroximately 217 pages$kRoutledge new directions in public relations and communication research.$z9781138818835
830 0 $aRoutledge new directions in public relations and communication research.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15113720$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS