| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:171581663:2793 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:171581663:2793?format=raw |
LEADER: 02793cam a2200601 i 4500
001 15105870
005 20221126231301.0
006 m o d
007 cr cn|||||||||
008 150429t20152015enka ob 001 0 eng d
035 $a(OCoLC)ocn909901120
035 $a(NNC)15105870
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019 $a922598376$a958107425$a1058511157$a1086545344
020 $a9781315716565$q(e-book)
020 $a1315716569$q(e-book)
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020 $a1317507355
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020 $z9781138860285
020 $z113886028X
035 $a(OCoLC)909901120$z(OCoLC)922598376$z(OCoLC)958107425$z(OCoLC)1058511157$z(OCoLC)1086545344
050 4 $aHF5814$b.A384 2015eb
082 04 $a659.072$223
049 $aZCUA
245 00 $aAdvertising and public relations research /$cDonald W. Jugenheimer [and three others].
250 $aSecond edition.
264 1 $aLondon [England] ;$aNew York :$bRoutledge,$c2015.
264 4 $c©2015
300 $a1 online resource (376 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references at the end of each chapters and index.
588 0 $aPrint version record.
505 0 $apt. 1. Introduction to advertising and public relations research -- pt. 2. Secondary research in advertising and public relations -- pt. 3. Primary research in advertising and public relations : qualitative research -- pt. 4. Primary research in advertising and public relations : quantitative research -- pt. 5. Primary research in advertising and public relations : other research methods -- pt. 6. Advertising and public relations research data analysis -- pt. 7. Practical aspects of advertising and public relations research.
650 0 $aAdvertising$xResearch.
650 0 $aPublic relations$xResearch.
650 6 $aPublicité$xRecherche.
650 6 $aRelations publiques$xRecherche.
650 7 $aAdvertising$xResearch.$2fast$0(OCoLC)fst00797745
650 7 $aPublic relations$xResearch.$2fast$0(OCoLC)fst01082916
700 1 $aJugenheimer, Donald W.,$eauthor.
776 08 $iPrint version:$tAdvertising and public relations research.$bSecond edition.$dLondon, [England] ; New York : Routledge, ©2015$hviii, 367 pages$z9781138860285
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15105870$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS