| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:163375189:2502 |
| Source | marc_columbia |
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LEADER: 02502cam a2200541 i 4500
001 15103643
005 20221119233213.0
006 m o d
007 cr cnu|||unuuu
008 141209s2015 enk ob 001 0 eng d
035 $a(OCoLC)ocn897810454
035 $a(NNC)15103643
040 $aN$T$beng$erda$epn$cN$T$dEBLCP$dN$T$dOCLCF$dDEBSZ$dYDXCP$dTYFRS$dCNCGM$dOCLCQ$dLEAUB$dOCLCQ$dUKAHL$dOCLCQ$dK6U$dOCLCO$dOCLCQ
020 $a9781317565857$q(electronic bk.)
020 $a1317565851$q(electronic bk.)
020 $z9781138832459
035 $a(OCoLC)897810454
050 4 $aHF5415.34
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
082 04 $a658.8/342$223
049 $aZCUA
100 1 $aGunter, Barrie,$eauthor.
245 10 $aConsumer profiles :$ban introduction to psychographics /$cBarrie Gunter and Adrian Furnham.
264 1 $aLondon :$bRoutledge,$c2015.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge library editions. Consumer behaviour ;$vvolume 5
504 $aIncludes bibliographical references and index.
505 0 $a1. Introduction : market segmentation strategies -- 2. History and background of psychographics -- 3. Personality profiling of consumers -- 4. Psychographic systems for consumer profiling -- 5. Critique of psychographics -- 6. Applications of psychographics : I. Consumer activity -- 7. Applications of psychographics : II. Media markets -- 8. Applications of psychographics : III. Consumer sub-groups -- 9. Putting psychographics into practice.
650 0 $aPsychographics.
650 0 $aMarket segmentation.
650 6 $aPsychographie.
650 6 $aSegmentation du marché.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 7 $aPsychographics.$2fast$0(OCoLC)fst01081320
700 1 $aFurnham, Adrian,$eauthor.
830 0 $aRoutledge library editions.$pConsumer behaviour ;$vvolume 5.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15103643$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS