MARC Record from marc_columbia

LEADER: 04641cam a2200685 i 4500
001 15103006
005 20221119232813.0
006 m o d
007 cr cnu---unuuu
008 141122s2014 nyu ob 001 0 eng d
035 $a(OCoLC)ocn896794557
035 $a(NNC)15103006
040 $aEBLCP$beng$erda$epn$cEBLCP$dN$T$dTEF$dOCLCO$dN$T$dYDXCP$dOCLCF$dDEBSZ$dOCLCQ$dUKMGB$dOCLCQ$dYDX$dUAB$dOTZ$dMERUC$dBUF$dOCLCQ$dSSC$dOCLCQ$dTYFRS$dUKAHL$dOCLCQ$dK6U$dOCLCO$dOCLCQ
019 $a897881401$a900018301
020 $a9781135020620$q(electronic bk.)
020 $a1135020620$q(electronic bk.)
020 $a9780203766569$q(electronic bk.)
020 $a0203766563$q(electronic bk.)
020 $z9780415841214$q(hardback)
020 $z0415841216$q(hardback)
020 $z9780415841221$q(paperback)
020 $z0415841224$q(paperback)
035 $a(OCoLC)896794557$z(OCoLC)897881401$z(OCoLC)900018301
037 $a1864760$bProquest Ebook Central
043 $an-us---
050 4 $aHE8700.8
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082 04 $a384.550973$223
084 $aSOC052000$aLAN004000$aPER010030$2bisacsh
049 $aZCUA
100 1 $aGillan, Jennifer.
245 10 $aTelevision brandcasting :$bthe return of the content-promotion hybrid /$cJennifer Gillan.
264 1 $aNew York ;$aLondon :$bRoutledge,$c2015.
300 $a1 online resource (294 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
520 $a"Television Brandcasting examines U.S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, this bookJennifer Gillan outlines how in each era new technologies unsettled entrenched business models, ; an emergent viewing platform threatened to undermine an established one, ; and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family's parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, individual chapters focus on brandcasting at the level of the television series, network schedule, the "Blu-ray/ DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media space. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan's new book provides vital insights into television's role in the expansion of a brand-centric U.S. culture"--$cProvided by publisher
505 0 $a1. Broadcasting series and sponsors -- 2. Narrowcasting schedules and stars -- 3. Cable brandcasting and Disney Channel's company voice -- 4. Disney Studios' brand management on TV and Blu-ray/DVD.
650 0 $aTelevision broadcasting$zUnited States.
650 0 $aBranding (Marketing)$zUnited States.
650 0 $aTelevision broadcasting$xTechnological innovations$zUnited States.
650 0 $aConvergence (Telecommunication)
650 6 $aTélévision$zÉtats-Unis.
650 6 $aStratégie de marque$zÉtats-Unis.
650 6 $aTélévision$xInnovations$zÉtats-Unis.
650 6 $aConvergence (Télécommunications)
650 7 $aBUSINESS & ECONOMICS$xIndustries$xMedia & Communications.$2bisacsh
650 7 $aTECHNOLOGY & ENGINEERING$xTelecommunications.$2bisacsh
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aConvergence (Telecommunication)$2fast$0(OCoLC)fst00877206
650 7 $aTelevision broadcasting.$2fast$0(OCoLC)fst01146714
650 7 $aTelevision broadcasting$xTechnological innovations.$2fast$0(OCoLC)fst01146778
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
776 08 $iPrint version:$aGillan, Jennifer.$tTelevision Brandcasting : The Return of the Content-Promotion Hybrid.$dHoboken : Taylor and Francis, ©2014$z9780415841214
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15103006$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS