MARC Record from marc_columbia

LEADER: 06431cam a2200745 i 4500
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008 131126s2013 nyua ob 001 0 eng d
035 $a(OCoLC)ocn864139187
035 $a(NNC)15094883
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019 $a863671215$a960085919$a960274078$a1086567540
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035 $a(OCoLC)864139187$z(OCoLC)863671215$z(OCoLC)960085919$z(OCoLC)960274078$z(OCoLC)1086567540
037 $a545613$bMIL
050 4 $aJF2112.C3$bP654 2013eb
072 7 $aPOL$x008000$2bisacsh
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082 04 $a324.7$223
049 $aZCUA
245 00 $aPolitical marketing :$bstrategic 'campaign culture' /$cedited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman.
264 1 $aNew York, NY :$bRoutledge,$c2013.
300 $a1 online resource (xiii, 325 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge research in political communication ;$v10
504 $aIncludes bibliographical references and index.
520 $a"A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge -- sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing."--Publisher's website
505 0 $aIntroduction: Political Marketing: Strategic 'campaign culture' / Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg -- Of Cynicism, Political Cynisim and Political Marketing / Nicolas Demertzis -- Pop-politics: intermingling of politics, mass society and everyday life / Emmanuel Heretakis -- Political Marketing and the Politicians' Credibility / Antónia Cristina Perdigão -- Cultural Paradigm Contra Political Marketing or Two Answers to the Same Question / Balázs Kiss -- Evolving Democracy: A Memetic Analysis of the Latest Proposal for Constitutional Change in the Philippines / Violeda A. Umali and Emerson S. Bañez -- Marketing Politics to Generation X / Musa Ndlovu -- Reflections on Engagement in an Evolving Political Process: Evidence from Aotearoa, the Land of the Long White Cloud / Phil Harris, Matthew Parackal, Chris Rudd and John Williams -- Cultural Context of the Perceptual Fit of Political Parties' Campaign Slogans: A Polish Case / Wojciech Cwalina and Andrzej Falkowski -- Trying to sell the vote: the lottery for raising voters' activity in Bulgarian parliamentary elections in 2005 / Alexander Christov and Boyan Koutevski -- Crafting the Political Image: a Belgian Case in Perception Politics / Philippe De Vries and Christ'l De Landtsheer -- The Role and Influence Of The Media On Voters' Decisions In Lebanon / Bernard Abou Jaoude, Tarek Azzi, and Wafica Ghoul -- Belgian Political Marketing in Context. Researching the Volatile Electorate / Soetkin Kesteloot, Nicolas Bouteca and Dries Verlet -- The Historically Fabricated Croat: An ethnographic investigation of the effects of heritage consumption upon the individual identity re-construction of the post civil-war heritage consumer / Dino I. Domic -- Aryan Wear and the New White Culture in American Politics / Christopher J. McKinlay and Jason J. Turner -- Nationalist Identity and Marketing: The Vlaams Belang against Turkish Admission to the EU / Mona Moufahim and Michael Humphreys -- Boris Yeltsin and Vladimir Putin: a study in comparative mythopoetics / Richard Tempest -- The Impact of Webcasting Local Council Meetings / Lasse Berntzen -- E-Government and E-Democracy in Local Greek Government / Prodromos Yannas and Georgios Lappas.
588 0 $aPrint version record.
650 0 $aCampaign management.
650 0 $aPolitical campaigns.
650 0 $aMarketing$xPolitical aspects.
650 6 $aCampagnes électorales$xGestion.
650 6 $aMarketing$xAspect politique.
650 7 $aPOLITICAL SCIENCE$xPolitical Process$xElections.$2bisacsh
650 7 $aPOLITICAL SCIENCE$xPolitical Process$xGeneral.$2bisacsh
650 7 $aCampaign management.$2fast$0(OCoLC)fst00844867
650 7 $aPolitical campaigns.$2fast$0(OCoLC)fst01069212
650 7 $aPolitische Werbung$2gnd
650 7 $aPolitische Kampagne$2gnd
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aGouliamos, Kōstas.
776 08 $iPrint version:$tPolitical marketing$z9780415844567$w(DLC) 2013000908$w(OCoLC)824531005
830 0 $aRoutledge research in political communication ;$v10.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15094883$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS