| Record ID | marc_columbia/Columbia-extract-20221130-030.mrc:71688213:2533 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-030.mrc:71688213:2533?format=raw |
LEADER: 02533cam a2200625Ii 4500
001 14695572
005 20220627130809.0
006 m o d
007 cr cnu|||unuuu
008 141222s2015 enk ob 001 0 eng d
035 $a(OCoLC)ocn898475335
035 $a(NNC)14695572
040 $aN$T$beng$erda$epn$cN$T$dEBLCP$dN$T$dOCLCF$dDEBSZ$dOCLCO$dTYFRS$dOCLCO$dUPM$dAU@$dOCLCQ$dK6U$dOCLCO
019 $a958109988$a1058327482$a1086518685
020 $a9781317477655$q(electronic bk.)
020 $a1317477650$q(electronic bk.)
020 $a9781315706702
020 $a1315706709
020 $a9781317477631
020 $a1317477634
020 $a9781317477648
020 $a1317477642
020 $a9781138178199
020 $a1138178195
020 $a0765622602
020 $a9780765622600
020 $z9780765622600
035 $a(OCoLC)898475335$z(OCoLC)958109988$z(OCoLC)1058327482$z(OCoLC)1086518685
050 4 $aHF5823$b.J84 2014
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1$223
049 $aZCUA
100 1 $aJugenheimer, Donald W.,$eauthor.
245 10 $aAdvertising management /$cDonald W. Jugenheimer and Larry D. Kelley.
264 1 $aLondon :$bRoutledge,$c2015.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $apt. 1. Advertising management fundamentals -- pt. 2. Advertising financial matters -- pt. 3. Advertising business plans -- pt. 4. Advertising planning -- pt. 5. Advertising budget management -- pt. 6. Advertising management : dealing with people -- pt. 7. Advertising management decisions -- pt. 8. Advertising management environment -- pt. 9. Managing the future of advertising -- pt. 10. Managing yourself.
650 0 $aAdvertising$xManagement.
650 0 $aAdvertising.
650 0 $aAdvertising$vCase studies.
650 6 $aPublicité$xGestion.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aAdvertising$xManagement.$2fast$0(OCoLC)fst00797692
655 0 $aElectronic books.
655 4 $aElectronic books.
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aKelley, Larry D.,$d1955-$eauthor.
776 1 $z9780765622600
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14695572$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS