Record ID | marc_columbia/Columbia-extract-20221130-030.mrc:53459946:3362 |
Source | marc_columbia |
Download Link | /show-records/marc_columbia/Columbia-extract-20221130-030.mrc:53459946:3362?format=raw |
LEADER: 03362cam a2200541Ia 4500
001 14669033
005 20201022225332.0
006 m o d
007 cr cnu---unuuu
008 100831s2008 ne ob 001 0 eng d
035 $a(OCoLC)ocn659788089
035 $a(NNC)14669033
040 $aN$T$beng$epn$cN$T$dIDEBK$dE7B$dOCLCQ$dYDXCP$dOCLCQ$dOCLCF$dTYFRS$dOCLCQ$dZ5A$dOCLCQ$dINT$dAU@$dOCLCQ$dUKAHL$dLOA$dK6U$dVT2$dUHL$dAUD
019 $a647919942$a712989455$a1058984432$a1107747660$a1109943716$a1111150397$a1113606658$a1118492198$a1187193442
020 $a9780080554570$q(electronic bk.)
020 $a0080554571$q(electronic bk.)
020 $z9780750683494$q(pbk.)
020 $z075068349X$q(pbk.)
035 $a(OCoLC)659788089$z(OCoLC)647919942$z(OCoLC)712989455$z(OCoLC)1058984432$z(OCoLC)1107747660$z(OCoLC)1109943716$z(OCoLC)1111150397$z(OCoLC)1113606658$z(OCoLC)1118492198$z(OCoLC)1187193442
050 4 $aHD69.B7$bB8316 2008eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a658.8/27$222
049 $aZCUA
100 1 $aDinnie, Keith.
245 10 $aNation branding :$bconcepts, issues, practice /$cKeith Dinnie.
250 $a1st ed.
260 $aAmsterdam ;$aBoston :$bElsevier/Butterworth-Heinemann,$c2008.
300 $a1 online resource (xxiv, 264 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
504 $aIncludes bibliographical references and index.
520 $a'Nation Branding' is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies.
588 0 $aPrint version record.
505 00 $tNation Branding: Concepts, Issues, Practice --$tCopyright Page --$tAbout the contributors --$gPART 1.$tSCOPE AND SCALE OF NATION BRANDING --$g1.$tThe relevance, scope and evolution of nation branding --$g2.$tNation-brand identity, image and positioning --$g3.$tNation-brand equity --$gPART 2.$tCONCEPTUAL ROOTS OF NATION BRANDING --$g4.$tNation branding and the country-of-origin effect --$g5.$tNation branding and national identity --$g6.$tFrom country-of-origin and national identity to nation branding.
505 00 $gPART 3.$tETHICAL AND PRAGMATIC ISSUES IN NATION BRANDINGChapter 7 Ethical imperatives in nation branding --$g8.$tPragmatic challenges to the nation-branding concept --$gPART 4.$tCURRENT PRACTICE AND FUTURE HORIZONS FOR NATION BRANDING --$g9.$tElements of nation-branding strategy --$g10.$tFuture horizons for nation branding.
650 0 $aBrand name products.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aBrand name products.$2fast$0(OCoLC)fst00837883
650 07 $aInternationaler Wettbewerb.$2swd
650 07 $aRegionales Marketing.$2swd
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aDinnie, Keith.$tNation branding.$b1st ed.$dAmsterdam ; Boston : Butterworth-Heinemann, 2008$z9780750683494$w(OCoLC)192079175
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14669033$zTaylor & Francis eBooks
891 $a.o11062502
852 8 $blweb$hEBOOKS