MARC Record from marc_columbia

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008 100805s2010 enka ob 000 0 eng d
035 $a(OCoLC)ocn652758785
035 $a(NNC)14668768
040 $aOPELS$beng$epn$cOPELS$dCDX$dYDXCP$dOCLCQ$dN$T$dOCLCQ$dB24X7$dDKDLA$dOCLCQ$dOCLCF$dOCLCO$dTYFRS$dE7B$dOCLCQ$dOCLCO$dDEBSZ$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ$dINT$dCOO$dOCLCQ$dLEAUB$dAU@$dOCLCQ$dS9I$dUKAHL$dYDX$dOCLCO
019 $a671655115$a765827103$a767752912$a957523212$a957617250$a961628885$a962687526
020 $a9780123849090
020 $a0123849098
020 $a9780123849106$q(electronic bk.)
020 $a0123849101$q(electronic bk.)
035 $a(OCoLC)652758785$z(OCoLC)671655115$z(OCoLC)765827103$z(OCoLC)767752912$z(OCoLC)957523212$z(OCoLC)957617250$z(OCoLC)961628885$z(OCoLC)962687526
037 $a1101634:10953921$bElsevier Science & Technology$nhttp://www.sciencedirect.com
050 4 $aG155.A1$bM37 2010
072 7 $aBUS$x081000$2bisacsh
082 04 $a338.47910688$222
049 $aZCUA
245 00 $aMarketing island destinations :$bconcepts and cases /$cedited by Acolla Lewis-Cameron, Sherma Roberts.
260 $aOxford :$bElsevier,$c2010.
300 $a1 online resource (xiii, 171 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aElsevier insights
520 $aOver the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination. Takes a multi-dimensional approach by addressing the amalgam of issues involved in the marketing of a destination By prefacing the case study discussions with the conceptual framework of destination marketing, the book provides a rich balance of theory and action in practice It adopts a small island developing state perspective of destination marketing.
505 0 $aSmall Island Developing States: Issues and Prospects / Sherma Roberts & Acolla Lewis-Cameron -- Strategic Destination Marketing: The Key to a Competitive Advantage / Acolla Lewis-Cameron & Sherma Roberts -- Rebranding Norfolk Island -- is it enough to rebuild visitor numbers? / Bruce Prideaux & Terry Watson -- British and French Visitors' Motivations and Images of Mauritius: A Qualitative Approach / Girish Prayag -- Market Positioning: The case of Barbados / Jennifer V. Barrow and Sherma Roberts -- Investigating Marketing Opportunities of a Politically Challenged Island Destination: The case of North Cyprus / Erdogan Ekiz, Kashif Hussain, Stanislav Ivanov -- E-Marketing: An Evaluation of Tobago's Official Tourism Website / Sherma Roberts -- Strategic destination marketing, Nagigi style: Olivia's Homestay in Fiji / Anne Campbell -- Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawai'ian Islands / Julie Tate -- Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember / Novelette Morton, Devon Liburd & Carolyn James -- Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean / Acolla Lewis-Cameron -- Weathering the Storm -- Crisis Marketing for Small Island Tourist Destinations / Barney G. Pacheco and Acolla Lewis-Cameron -- The Competitive Island Destination / Acolla Lewis-Cameron & Sherma Roberts.
504 $aIncludes bibliographical references.
588 0 $aPrint version record.
650 0 $aTourism$xMarketing.
650 0 $aPlace marketing.
650 0 $aIslands.
650 6 $aÎles.
650 7 $aislands (landforms)$2aat
650 7 $aBUSINESS & ECONOMICS$xIndustries$xHospitality, Travel & Tourism.$2bisacsh
650 7 $aIslands.$2fast$0(OCoLC)fst00980104
650 7 $aPlace marketing.$2fast$0(OCoLC)fst01064983
650 7 $aTourism$xMarketing.$2fast$0(OCoLC)fst01153181
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aLewis-Cameron, Acolla.
700 1 $aRoberts, Sherma.
776 08 $iPrint version:$tMarketing island destinations.$dOxford : Elsevier, 2010$z9780123849090$z0123849098$w(OCoLC)642291165
830 0 $aElsevier insights.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14668768$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS